We exist to inspire growth, increase participation and preserve the sports of archery and bowhunting.

EST 1953

About the Archery Trade Association

The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry's largest and longest-running trade show worldwide.

ATA History

2017

Matt Kormann Named President and CEO

The Archery Trade Association chooses Matt Kormann of Marietta, Georgia, as its next president/CEO, after a nationwide hunt led by an executive search firm.

Kormann stood out to the ATA Board of Directors’ CEO search committee for his business acumen, diverse experience, and passion for archery. Kormann’s daughter is a compound-bow archer and has competed nationally and internationally in 3D and target archery; and Kormann is a certified archery instructor and judge who traveled over 4,000 miles in recent months to support his daughter in competition.

Kormann, excited to combine his work ethic and love of archery to serve the ATA’s membership, said “My first responsibility is to listen and learn, so that we can design a strategy that will support our members’ goals while continuing to strengthen the ATA.”

ATA Launches Deer Protection Program

ATA launches the Deer Protection Program to ensure that ATA-member scent manufacturers and their product suppliers doeverything possible to prevent the spread of chronic wasting disease in wild deer, elk and moose herds in the United States.

Manufacturer participants show compliance with the program’s requirements through a checkmark logo on product packaging.

Retail Council Reinstated

The Retail Council is reinstated to provide guidance and support to the organization’s retail members. The Retail Council is led by members of the ATA Board of Directors, and meets weekly to discuss pressing issues related to the ATA’s strategic planning efforts.

2019

ATA Recognized at Annual SHIFT Conference

ATA was recognized at the annual SHIFT conference for its innovative programs.

Strategic Planning Meeting

ATA leadership staff and Board of Directors met and discussed outcomes from the strategic planning meeting. They decided on 11 one-year initiatives along with long term goals for the organization.

ATA Signs Hunting and Shooting R3 Partnership Agreement

ATA signed the hunting and shooting R3 partnership agreement with the USFWS, USDA, CAHSS, AFWA and NSSF.

2018

ATA Introduces “Beyond the Bow”

The ATA introduces “Beyond the Bow” Podcast which shares business tips and information about the archery and bowhunting industry.

Now Offering S3DA Certification at the Trade Show

The ATA starts offering S3DA certification at the Trade Show for already Level 2 certified instructors.

2019

ATA Launches New Brand

ATA launched its new brand, which includes new vision and mission statements.

MyATA Member Dashboard Launched

ATA launched the MyATA Member Dashboard, a new and improved way for members to access hundreds of resources, renew their membership online and access the digital membership directory.

January 9-11, 2020

Indianapolis, Indiana