January 9-11, 2020
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. It is dedicated to making the industry profitable by decreasing business overhead, reducing taxes and government regulation, and increasing participation in archery and bowhunting. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry's largest and longest-running trade show worldwide.
The Archery Trade Association chooses Matt Kormann of Marietta, Georgia, as its next president/CEO, after a nationwide hunt led by an executive search firm.
Kormann stood out to the ATA Board of Directors’ CEO search committee for his business acumen and diverse experience, and for his passion for archery. Kormann’s daughter is a compound-bow archer and has competed nationally and internationally in 3-D and target archery; and Kormann is a certified archery instructor and judge who traveled over 4,000 miles in recent months to support his daughter in competition.
Kormann, excited to combine his work ethic and love of archery to serve the ATA’s membership, said “My first responsibility is to listen and learn, so that we can design a strategy that will support our members’ goals while continuing to strengthen the ATA.”
ATA launches the Deer Protection Program to ensure that ATA-member scent manufacturers and their product suppliers to everything possible to prevent the spread of chronic wasting disease in wild deer, elk and moose herds in the United States. Manufacturer participants show compliance with the programs requirements through a checkmark logo on product packaging.
The Retail Council is reinstated to provide guidance and support to the organization’s retail members. The Retail Council is led by members of the ATA Board of Directors, and meets weekly to discuss pressing issues related to the ATA’s strategic planning efforts.
ATA’s member resources grew to help members combat current industry challenges, including support for FET, MAP and Counterfeit issues. These initiatives lead to the publication of the FET Guidelines for the Archery Industry, permitted ATA logo use on product packaging to battle counterfeiting and MAP policy library.
The ATA introduces “Beyond the Bow” Podcast which shares business tips and information about the archery and bowhunting industry.
The ATA starts offering S3DA certification at the Trade Show for already Level 2 certified instructors.