Dean Snelson

Dean Snelson

Dean Snelson is the merchandise manager for Bass Pro Shops, and works from its headquarters in Springfield, Missouri. Snelson joined the ATA Board in October 2013 when the Board expanded to include large “multi-channel” retailers like Cabela’s and Bass Pro Shops.

Snelson said Bass Pro Shops has long been active in shooting and conservation efforts that are vital to the industry. He feels honored to share that expertise and background as an ATA Board member.

“This allows us to work more directly to create more archery and bowhunting opportunities for the nearly 19 million people already enjoying these activities,” Snelson said. “The ATA is an inclusive organization. It wants everyone to prosper, no matter the size of their business. We’ve long recognized ATA’s important contributions to archery and bowhunting, and we look forward to working alongside everyone to keep the entire archery industry robust and profitable.”

Snelson said Bass Pro Shops shares the ATA’s commitment to increasing youth and adult participation in archery and bowhunting. “We’re especially excited to see more women shooting archery, and we want to nurture that interest,” he said. “Our dedication at Bass Pro Shops is to the outdoor lifestyle. We don’t sell toys, candy, running shoes or athletic equipment. We focus on hunting, fishing and the outdoors.”

Additionally, the Missouri-based company continues to look for ways to engage new participants and broadcast the American bowhunter’s many contributions to conservation. Snelson said those efforts help all Americans enjoy abundant wildlife populations. “Growth in the archery and bowhunting industry means more money for conservation through hunting licenses and the Federal Aid in Wildlife Restoration program,” Snelson said.