Samuel Casey Coalson is the director of marketing for BowTech Archery. He became an ATA Board member in 2013, and his term runs through March 2015.
Coalson previously worked as the marketing manager of hunting products for Rocky Brands. Before his promotion to that post he worked as Rocky’s outdoor graphic-design specialist.
Coalson has distinguished himself at BowTech for his leadership, teamwork, creative skills, and his ability to position products for growth. For example, Coalson has helped boost the company’s profile at the ATA Trade Show in recent years with innovative product launches on the Trade Show floor.
“The ATA Show is a perfect venue for BowTech to unveil our products,” Coalson said. “All the other manufacturers unveil their bows at different times, but we consider the ATA Show part of our organization and one of our top partners.”
Coalson has also distinguished himself as a company spokesman, whether discussing BowTech’s latest gear or outlining its promotions, branding and advertising concepts. He graduated from the Columbus College of Art & Design in Ohio.
Did You Know?
Fifteen Explore Bowhunting instructors were trained in Virginia in 2012.