Becky Lux Trade Show Manager

Becky Lux

Becky Lux joined the ATA in March 2011 and works in the New Ulm, Minnesota, office. She primarily works with exhibitors on booth selection, and helps them take advantage of ATA Trade Show programs, including sponsorships, advertising, exhibitor education and training opportunities.

Becky provides general support for Show operations, from coordinating the volunteer program to assisting with catering aspects of the Show. She also manages the Goodie Bag, Featured Products and Big Buck Tags programs.

Becky, her husband, Jeff, and their two teenage children live on a farm on the outskirts of Sleepy Eye, a small town in southern Minnesota. She enjoys a quiet, country life on their hobby farm, and likes to camp and spend time with friends and family at a nearby lake. When they aren’t camping, Becky and Jeff love riding their Harley-Davidson motorcycles and looking for new adventures.

Becky never tried archery or bowhunting until she joined the ATA.

“Needless to say, I was very green about archery, but I learned the ropes quickly,” she said. “I began shooting a bow shortly after I was hired. I went bowhunting that fall and harvested my first deer my first year. I enjoy recreational archery and, because I live on a farm, I can shoot right out my back door!”

Experience Highlights

Becky attended Winona State University and Minnesota State University, Mankato. She started her career at the Taylor Corp. in accounts payable. After moving to New Ulm, she worked nearly nine years as controller at Canyon Outback Leather Goods.