Kelly Hotovec Information Systems and Technology Manager

Kelly Hotovec

Kelly Hotovec joined the ATA in September 2010 and manages its website and extensive database. She also coordinates and integrates new and existing web platforms such as’s content-management system, and NetForum, ATA’s customer-relationship manager. Further, she assembles data for press releases and Trade Show promotional distributions, and tracks campaign results through marketing and web analytics.

Hotovec is also responsible for purchasing and maintaining the ATA’s computer hardware, software and IT systems. Her database management involves mining and coordinating reports to keep data current and accurate, and to streamline ATA communication with its members, the archery industry, and outdoors media.

Experience Highlights

B.S. in accounting at Rasmussen College. MBA with a concentration in information systems management at Keller Graduate School of Management. Hotovec has seven years of experience as a data analyst, and spent four years in the nonprofit arena working with the Head Start program at the Minnesota Valley Action Council. She is a Level 2 archery instructor as recognized by USA Archery and National Field Archery Association.