Michelle Zeug Director of Archery and Bowhunting Programs

Michelle Zeug

Zeug works with retailers to help them grow the recreational archery side of their business through ATA’s Retail Archery Academy. She also helps state wildlife agencies plan and develop community archery strategies. These all-encompassing archery efforts directly benefit ATA-member dealers while recruiting new archers into our sports. By working directly with retailers and with state agency partners, Zeug hopes to demonstrate how participation grows when a retailer engages the recreational archers and their community adds archery to its sports offerings similar to other sports. Zeug also works directly with entities to design shooting facilities. 

Experience Highlights

B.S. Northland College, Ashland, Wisconsin in Biology; M.S. University of Missouri, Columbia, Missouri in Fisheries and Wildlife. Zeug's wildlife specialty has been urban wildlife management. She is a Level III-NTS certified archery instructor.