ATA Trade Show- Are You Ready?

5 Archery Industry Weaknesses

Jay McAninch June 4, 2015

In the year ahead, the ATA Board of Directors will host our industry’s second strategic planning meeting. The first was December 2001. During this second session, we hope to chart a course for the next 10 to 15 years. I plan to help industry leaders compile a list of the industry’s strengths and weaknesses, and then we’ll discuss how to mitigate the latter and build on the former. These lists include economic, social, political and other issues, but probably won’t detail…

2015 Trade Show Floor

2015 Trade Show Facts and Fiction

Jay McAninch February 12, 2015

As each ATA Trade Show goes into the books, I’m always intrigued by the perceptions of those who attended our industry’s No. 1 get-together. Even after 15 years with the ATA, I remain fascinated by the huge variation in post-Show assessments.Because many assessments start with numbers, I’ll review how we compile each Show’s attendance figures. Our system is computerized and fairly simple. In most cases, people preregister and then pick up and scan their badge when they…

MAP archery business

MAP: United We Stand, Divided We Fall

Jay McAninch December 31, 2014

As another year ends and we review our industry, there’s good news and bad news. Participation and interest continue to grow in our traditional and mainstream markets. Today, archery equipment is available through most electronic devices, and can be on your doorstep in 24 hours.Unfortunately, this unprecedented interest has increased competition so much that some companies ignore MAP (minimum advertised price) just to make a sale. In fact, MAP simply isn’t a factor for some…

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Digital and Social Enlightenment

Jay McAninch November 12, 2014

When I first heard the terms Facebook, Twitter, Instagram and Vine, I thought of Spanish, Japanese, Russian, Italian and other languages. I know none of them, and I’m not alone. Such deficiencies are common in the shooting, hunting and conservation world. Meanwhile, our 21st century customers are always live and connected as they communicate and conduct business with all those tools.How can that be?My generation was consumed with keeping our kids from playing “mindless video…

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