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Digital and Social Enlightenment

Jay McAninch November 12, 2014

When I first heard the terms Facebook, Twitter, Instagram and Vine, I thought of Spanish, Japanese, Russian, Italian and other languages. I know none of them, and I’m not alone. Such deficiencies are common in the shooting, hunting and conservation world. Meanwhile, our 21st century customers are always live and connected as they communicate and conduct business with all those tools. How can that be? My generation was consumed with keeping our kids from playing “mindless video games,”…

Zebra frankie 4

Archery Lessons From a 7 Year-Old

Jay McAninch September 10, 2014

A few weeks ago, my 7 year-old grandson Frankie came to visit and he reminded me about why I do what I do and why it’s critical that — despite the stress of our business-related responsibilities — we succeed at growing archery and growing and protecting bowhunting. During his visit, Frankie didn’t ask me to do anything special or buy him any expensive equipment. He just did what we all did when starting out: he simply shot his bow, became enamored with hitting the target…

Jay drawing,impala with johnny vivier

The Ups and Downs of African Bowhunting

Jay McAninch August 4, 2014

When bowhunters pull back on animals, anything can happen. Each shot is affected by your technique, mindset, equipment, conditions, the animal’s wariness, and a little luck. If things work smoothly, you execute the shot and soon claim the animal. A well-placed shot provides deep satisfaction, but there’s usually some anxiety to sort out immediately after the shot as you replay what happened. In the end, each shot I have ever taken adds to my knowledge and continues building my capability…

Springbok - jay and koos dewet (800x533)

Springbok: The Deer of South Africa

Jay McAninch July 21, 2014

We started my bowhunt by pursuing a common springbok, the South African “deer.” These animals come in various color phases, and are common in much of South Africa. Wildlife professionals here talk about the hundreds, if not thousands, of springboks that must be culled each year to keep them from devouring the habitat. That sounds a lot like the challenges we often face in the United States with white-tailed deer. The common springbok has a tan back, legs and head, with white on its belly…

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