MAP archery business

MAP: United We Stand, Divided We Fall

Jay McAninch December 31, 2014

As another year ends and we review our industry, there’s good news and bad news. Participation and interest continue to grow in our traditional and mainstream markets. Today, archery equipment is available through most electronic devices, and can be on your doorstep in 24 hours. Unfortunately, this unprecedented interest has increased competition so much that some companies ignore MAP (minimum advertised price) just to make a sale. In fact, MAP simply isn’t a factor for some Internet…

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Digital and Social Enlightenment

Jay McAninch November 12, 2014

When I first heard the terms Facebook, Twitter, Instagram and Vine, I thought of Spanish, Japanese, Russian, Italian and other languages. I know none of them, and I’m not alone. Such deficiencies are common in the shooting, hunting and conservation world. Meanwhile, our 21st century customers are always live and connected as they communicate and conduct business with all those tools. How can that be? My generation was consumed with keeping our kids from playing “mindless video games,”…

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Archery Lessons From a 7 Year-Old

Jay McAninch September 10, 2014

A few weeks ago, my 7 year-old grandson Frankie came to visit and he reminded me about why I do what I do and why it’s critical that — despite the stress of our business-related responsibilities — we succeed at growing archery and growing and protecting bowhunting. During his visit, Frankie didn’t ask me to do anything special or buy him any expensive equipment. He just did what we all did when starting out: he simply shot his bow, became enamored with hitting the target…

Jay drawing,impala with johnny vivier

The Ups and Downs of African Bowhunting

Jay McAninch August 4, 2014

When bowhunters pull back on animals, anything can happen. Each shot is affected by your technique, mindset, equipment, conditions, the animal’s wariness, and a little luck. If things work smoothly, you execute the shot and soon claim the animal. A well-placed shot provides deep satisfaction, but there’s usually some anxiety to sort out immediately after the shot as you replay what happened. In the end, each shot I have ever taken adds to my knowledge and continues building my capability…

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