Retail Archery Academy

Retail-archery-academy-participating-retailer

Do you want to turn your archery range from a loss leader to a profit center? Let us show you how!

As an archery retailer, the Retail Archery Academy program provides you with tools and techniques to help improve the profitability of your archery range. 

Instead of your range being a loss leader, we show you how to grow it into a highly successful part of your existing retail business, and take advantage of the growing recreational archery market.

Benefits

Realize the Following Program Benefits

  • Increased foot traffic to your store
  • Increased traffic to your website
  • Increased range profits
  • Increased equipment sales
  • 100% free for ATA members

How It Works

Build a Plan That Works for You

Targeting the recreational archery market is like a puzzle, with websites, lessons, deals and coupons, merchandising and other marketing avenues as pieces of that puzzle. Retail Archery Academy helps retailers assemble those pieces into a strategic plan utilizing a set of tools, resources and best practices.

Since no two retailers are alike, we also developed Retail Archery Academy so that you can customize it based on your business needs, budget and the local market.

Website Improvements and Templates

Drive more customers to your website, and ultimately, to your store.

Archery Retailer Website Template
Archery Classes and Lessons

Lesson and Program Progression

Provide profitable introductions and then a series of programs and activities that will engage participants and lead to long-term commitment and sales

Marketing

Reach a new market with modern marketing techniques including Daily Deal sites and social media campaigns.

 

Archery Retailer Operations

Business Operations

Put systems in place that will make you more efficient and allow you to make fine adjustments that can lead to future success

Merchandising

Find new ways to showcase and sell recreational equipment.

Archery Retailer Merchandising

Testimonials

We Love Hearing From Successful Retailers

Retail Archery Academy is based on a pilot in ATA member stores over the past year. Here’s what participating retailers have to say about the program.

Discover How to Get Started

Join the Program at No Cost

It’s simple to join Retail Archery Academy; you just have to be an ATA member to participate, and there’s no cost involved. Not a member? Learn how to join the ATA.

If you’re a current member, fill out the form below, giving us a little more information about your store. We'll use this to tailor the program to your needs.

Must Read Articles

To learn more about this program, we invite you to read the Retail Archery Academy series here on ArcheryTrade.org.

Ready to Grow Your Archery Business?

It’s simple to join Retail Archery Academy; you just have to be an ATA member to participate, and there’s no cost involved. Not a member? Learn how to join the ATA.

If you’re a current member, fill out the form below, giving us a little more information about your store. We'll use this to tailor the program to your needs.

Sign Up or Request More Information

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Additional Information

Standard business operations such as website hosting, website development, online registration systems, point-of-sale systems and other related items are solely dependent on what third-party businesses charge you for their services. We are here to help you find the best solutions that meet your business goals and budget.

By participating in this program, you only agree to provide feedback, participation data and any affect the program has had on your sales a couple of times per year. This helps us improve the program.

This program is geared towards archery shops that want to take advantage of the growing interest in recreational archery, and requires an indoor archery range capable of supporting archery classes and lessons. It is not for every archery shop.

Development of a community-based program for retailers without an indoor archery range is planned for 2015.