Cam Newton Podcast?

Is QB Cam Newton Listening To a Podcast? Data Suggest It’s Quite Possible.

Katelyn Rutland October 23, 2014

More internet users are listening to podcasts, making it an increasingly effective marketing tool. The Pew Research Center  found 27 percent of internet users ages 18 and older downloaded or listened to podcasts in 2013, up from 21 percent in 2010 and 7 percent in 2006. Younger internet users, particularly those ages 18-29, are among the groups most likely to consume podcasts.  For more signs of a growing affinity for podcasts, look no further than Apple. In 2013 the company celebrated…

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Your Essential ‘Hunger Games’ Cheat Sheet

Shannon Rikard October 20, 2014

Whether you’ve read “The Hunger Games” trilogy, watched the movies, or simply heard of the series that’s credited with promoting archery to new audiences – especially teenage girls – it’s good to know the gist of the series and why it matters to the archery industry. The young-adult trilogy consists of “The Hunger Games,” “Catching Fire” and “Mockingjay.” The first two books were made into movies, with “Catching…

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ATA Earns Partnership Award from Oklahoma DFW

Shannon Rikard October 2, 2014

One word sums up Oklahoma’s programs that engage students in archery: unparalleled. Even so, the Oklahoma DFW acknowledges the Archery Trade Association’s role in jump-starting the state’s archery programs. That’s why Richard Hatcher, director of the Oklahoma Department of Fisheries and Wildlife (DFW), presented the Partner in Conservation Award to ATA during its recent Board of Directors meeting in Tulsa. Colin Berg, the agency’s information and education section supervisor,…

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Archery 360 Can Improve Your Business

Shannon Rikard August 29, 2014

As an Archery Trade Association member, you might have heard about Archery360.com and last fall's Release Your Wild campaign, both of which engage new archers in the sport. But have you heard why these projects matter and how they can help grow your business? What is Archery 360? Archery 360 is an online publication targeting new archers, using social-media campaigns to introduce teens to archery. Archery’s recent popularity boost uncovered a need for easy-to-find online…

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