Archery Insiders Smugness

Archery Could Use a Little Less Insider Critique, A Little More Empathy

Amy Hatfield August 13, 2014

Superiority can be a virtue if used constructively, but when it shows itself as a vice, it’s often a byproduct of wanting exclusivity. It’s a desire penetrating not just the archery community, but the bowhunting crowd too. In fact, it’s unique to no one or no single group, because everyone wants to count. We want to be recognized as valuable and as someone who is good at something.

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How to Find Free Archery Pictures to Use for Advertising

Shannon Rikard July 25, 2014

Interesting photos on your store’s website can capture more attention than if you simply list specifics about your inventory, lessons and classes. When appealing to potential customers, you must show – not just tell – how much fun archery can be. You can and should explain that your shop’s recreational archery classes are fun, safe and beneficial. Photos reinforce those messages and add an extra dimension to your website or advertisements by helping customers imagine themselves…

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4 Musts to Reach Recreational Archers

Shannon Rikard June 20, 2014

If potential customers are calling to ask about archery lessons, your shop is doing something wrong. Surprised? Interest in recreational archery is growing, but customers want to find and book archery lessons online, much as they do classes for karate or gymnastics. Further, you or your employees should not risk losing a $2,000 sale to a bowhunter because you’re on the phone answering questions from people who might never spend a penny in your shop. Put your shop’s website to work informing…

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ATA Will Help Fund Archery Facility for National Champions

ATA Staff June 18, 2014

The Georgia Southern University archery team won several national championships recently, and soon will practice at a new facility funded in part by the Archery Trade Association. The nearly $7 million Shooting Sports Education Center is being built on the university’s campus in Statesboro, Georgia, and is scheduled to open for public use by Feb. 15, 2015. The Center is a partnership between Georgia Southern University and the Georgia Department of Natural Resources (DNR). The Georgia…

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