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Archery 360 Can Improve Your Business

Shannon Rikard August 29, 2014

As an Archery Trade Association member, you might have heard about Archery360.com and last fall's Release Your Wild campaign, both of which engage new archers in the sport. But have you heard why these projects matter and how they can help grow your business? What is Archery 360? Archery 360 is an online publication targeting new archers, using social-media campaigns to introduce teens to archery. Archery’s recent popularity boost uncovered a need for easy-to-find online…

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Birthday Parties or Not So Much?

Carolee Anita Boyles August 28, 2014

Archery retailers are always looking for unique ways to engage and involve new customers. Some shops are taking a page from the playbook that bowling alleys and skating rinks have used for years by offering birthday parties. Nicole Nash, program specialist for the Archery Trade Association (ATA), thinks all retailers should try birthday parties. “It’s all about trial and error,” she said. “Retailers will find out what works for them. Reaching out to new user groups is always…

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New P&Y President: We Must Work with the Archery Industry

Patrick Durkin August 22, 2014

Soon after the Pope & Young Club elected Jim Willems as its president March 2, he said it was time the Club moved forward and shifted focus away from issues that no longer matter to most bowhunters. Willems, a resident of Farmington, New Mexico, replaced Roger Atwood of Idaho. In his first statement as the P&Y Club’s president, Willems – a recurve shooter – put it this way: “Bowhunters today hunt with everything from self bows and flint to the latest compound with…

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Archery Could Use a Little Less Insider Critique, A Little More Empathy

Amy Hatfield August 13, 2014

Superiority can be a virtue if used constructively, but when it shows itself as a vice, it’s often a byproduct of wanting exclusivity. It’s a desire penetrating not just the archery community, but the bowhunting crowd too. In fact, it’s unique to no one or no single group, because everyone wants to count. We want to be recognized as valuable and as someone who is good at something.

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