Olympic-style archery targets

Archery Industry, Meet World Archery. Prepare to Get Excited.

Teresa Johnson December 12, 2014

World Archery – formerly known by the acronym “FITA,” which stood for the French words for International Archery Federation – is the international governing body for the sport of archery, and this global organization is going places. Just ask ATA President Jay McAninch, who recently spent three days meeting with World Archery at the organization’s headquarters in Lausanne, Switzerland. “With the growth and visibility in archery, we truly need to see our industry…

A Martin bow in action

Martin Archery Reborn

Carolee Anita Boyles December 9, 2014

Martin Archery was near extinction two years ago. The iconic American company, started in 1951 by Gail Martin and his wife Eva, fell on hard times after Martin died in July 2013. The company’s assets were about to be auctioned off. That’s when Rich Weatherford stepped in. As a seasoned executive with experience in other industries, Weatherford saw potential in the venerable company. “I had worked in the Fortune 500 world,” he said. “I’d hit a point in my life…

Scoring archery

USA Archery Memberships Skyrocket

Teresa Johnson November 20, 2014

COLORADO SPRINGS, Colo. - On the eve of "The Hunger Games: Mockingjay Part I" premiere, USA Archery has released membership statistics proving that archery interest has continued to increase dramatically since the premiere of "The Hunger Games: Catching Fire" in 2013, especially among women and teens. USA Archery, the sport's National Governing Body, has seen youth memberships increase 121 percent since November 2013. This is up from the previous two-year period, in which…

Cam Newton Podcast?

Is QB Cam Newton Listening To a Podcast? Data Suggest It’s Quite Possible.

Katelyn Rutland October 23, 2014

More Internet users are listening to podcasts. The Pew Research Centerfound 27 percent of Internet users 18 and older downloaded or listened to podcasts in 2013, up from 21 percent in 2010 and 7 percent in 2006. For more signs of a growing podcast audience, look no further than Apple. In 2013 the company celebrated its 1 billionth podcast subscription. Since then, Apple’s iTunes store has steadily grown its catalog to over 8 million episodes in 100 languages. Business, comedy, education, government,…

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