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Archery Meets Life in Epic TED Talk

Katelyn Rutland August 28, 2015

One great thing about going back to school is getting back to extracurricular activities. Afternoons of football, soccer, track, dance, cheerleading, music and –you guessed it – archery make long days in the classroom worth it.Sports like archery help students stay fit, set goals, make new friends and more. But for South Korean Dong Woo Jang, making bows after school was a means to survive.At a 2013 TED talk, Jang, then 15, spoke of the competitive,…

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Podcasts: A Growing Medium Used to Reach Archers and Bowhunters

Taylor Walston August 24, 2015

Most consumers use social media throughout their daily routine. After all, it’s one of the best sources for up-to-the-moment information, but you don’t have to be a social-media expert to reap the benefits of podcasts. A study by edisonresearch.com indicates podcasts account for nearly 26 percent of the time spent listening to audio content.Even more, bowhunting-related podcasts are on the rise, increasing the chance your shop may have a) customers who dig podcasts, and, b)…

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Four Steps for Building Your Business with Parks-and-Recreation Partners

Shannon Rikard August 20, 2015

If you’d like to reach new customers without buying advertising, consider forging a partnership with your parks and recreation department.Even shops with decades-deep business roots can’t reach every potential archer, especially those too intimidated to walk into a bow shop on their own. Word-of-mouth recommendations are the best advertising you can get. And with interest in archery still growing, parks and recreation departments can be strong links between archery shops and new…

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Archery In Alabama Is Sort Of a Big Deal

Patrick Durkin August 18, 2015

Seven years and 11 archery parks later, Alabama continues to impress ATA Board member Jimmy Primos with the way its towns, cities, counties, bowhunting clubs and state wildlife agency work together to make archery a community sport. As the ATA recently reported, Primos helped dedicate Alabama’s newest archery park Aug. 4 at Oak Mountain State Park in Pelham, south of Birmingham.  It’s the first archery park Alabama has built in one of its state parks.Jimmy Primos,…

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