ATA CEO/President Jay McAninch

ATA Talks Archery Growth At the 51st World Archery Congress

Amy Hatfield July 29, 2015

Archery Trade Association CEO/President Jay McAninch and staff members made the trek to Copenhagen, Denmark last week to represent the U.S. archery industry at World Archery Congress 2015, July 24 and 25.As interest in recreational archery and competitive archery continues to surge, the ATA’s commitment to cultivate its partnership with World Archery is firm. McAninch, who presented at the 51st Congress, reported on ATA’s efforts to grow archery in the U.S. The ATA CEO had…

Khatuna inspired

Olympic Archer Featured in ESPN The Magazine’s Body Issue

ATA Staff July 8, 2015

As Archery 360 reported on June 30, Khatuna Lorig was selected to appear in ESPN The Magazine’s Body Issue. While the special issue hits newsstands July 10, an exclusive, online preview was filed earlier this week.And, oh boy, does Lorig deliver. She shows what a 41 year-old body could be and, in her case, very strikingly, is.Photo Credit: ESPN.comFrom ESPN.com, in Lorig’s own words:Basically from sixth grade on, I wasn't in school, I was training. Archery was…

Compound Bow shot

Compound Bows No. 1 with Both Genders

Patrick Durkin June 19, 2015

But Women More Likely than Males to Shoot CrossbowsNearly 60 percent of America’s 5.8 million female archers in 2012 shot compound bows, which is 20 percentage points lower than compound-bow use among the nation’s 13.1 million male archers.Those data are from a comprehensive study conducted on behalf of the Archery Trade Association by the Responsive Management research firm of Harrisburg, Virginia. The survey, which was based on 8,335 randomly selected calls to cell phones and…

Archer carver county minnesota

Do Community Archery Ranges Hurt Your Shop?

Shannon Rikard June 16, 2015

Community archery parks are often viewed as direct competition for archery shops with ranges. Granted, friendly competition generates pros and cons for area businesses, which try building and promoting their strengths.But do community archery ranges truly compete with archery shops? The Archery Trade Association asked three ATA retail members whether a community archery park hurts business. Here’s what they think of having community ranges nearby.Cabin Fever, Victoria,…

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