Compound Bow shot

Compound Bows No. 1 with Both Genders

Patrick Durkin June 19, 2015

But Women More Likely than Males to Shoot Crossbows Nearly 60 percent of America’s 5.8 million female archers in 2012 shot compound bows, which is 20 percentage points lower than compound-bow use among the nation’s 13.1 million male archers. Those data are from a comprehensive study conducted on behalf of the Archery Trade Association by the Responsive Management research firm of Harrisburg, Virginia. The survey, which was based on 8,335 randomly selected calls to cell phones and residential…

Archer carver county minnesota

Do Community Archery Ranges Hurt Your Shop?

Shannon Rikard June 16, 2015

Community archery parks are often viewed as direct competition for archery shops with ranges. Granted, friendly competition generates pros and cons for area businesses, which try building and promoting their strengths. But do community archery ranges truly compete with archery shops? The Archery Trade Association asked three ATA retail members whether a community archery park hurts business. Here’s what they think of having community ranges nearby. Cabin Fever, Victoria, Minnesota Five…

Certified at the 2015 ATA Trade Show

5 Reasons to Become a Certified Archery Instructor

Jennifer Mazur June 13, 2015

Is it worth your time and effort to become a certified archery instructor? The answer might depend on your plans for the future, such as who and how many archers you plan to teach, and how often you plan to teach them. Your decision may also benefit from understanding that archery classes can be a pathway to profit. Assuming you’re “certifiable,” here are five reasons to take this exciting step. 1. Credibility Certification is necessary to teach kids any outdoor skill these days.…

WYAC Mural

In The News: From CNBC to Rio, Archery Is Everywhere

Katelyn Rutland June 5, 2015

Downtown Range Honors Late Husband, Spreads Love of Archery Through Free Introductory Lessons Audrey Berning-Matell honored her late husband’s dreams earlier this month by opening AJ Archery in downtown Toledo, Ohio. The new archery shop, formerly a charter-school gymnasium, features a 12-lane tournament-length range with an office and workshop space for equipment repairs. The Blade reports: Audrey Berning-Matell and her late husband, Matt, shared a limitless enjoyment of the outdoors. They…

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