Renew and Register Now & Your Business Will Be Featured in the NEW ATA Show Guide and Membership Directory

Renew your ATA membership now and register for the Show to make sure your business is listed in the all-new ATA Show Guide and Membership Directory.

To be included in this comprehensive publication, you must do two things no later than Nov. 30, 2011:

1. Renew your ATA membership. You should have received your dues order by mail in early June. If you need a copy of your membership dues order, or need to submit renewal materials, contact Becky Lux in the ATA office. (866-266-2776, ext. 9.)
   Here's how to submit your renewal information:
   Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
   Fax: (507) 233-8140
   Mail: Archery Trade Association
   101 North German, Suite 3
   New Ulm, MN 56073
2. Register for the 2011 Trade Show. Register online at archerytrade.org by clicking HERE. If you need help, call (866) 266-2776, and ATA staff will walk you through online registration.

Express Pass 101

After the ATA receives your payment and your registration is complete, you will receive a confirmation via email featuring your "ExpressPass," as well as hotel links and an access code to discounts in the ATA hotel block.

When you pack for the Show, be sure to bring along your Express Pass to expedite your arrival at the Columbus Convention Center, where you'll find ExpressPass kiosks at two convenient locations inside. Just swipe your ExpressPass, grab your badge(s) and you're ready to hit the Show floor!

About the New ATA Show Guide and Membership Directory

The all-new ATA Show Guide and Membership Directory is a dual publication and joint venture of the ATA and Zebra Publishing Inc., publishers of Inside Archery magazine.

The publication lists all ATA member companies -- including manufacturers, retailers, distributors, sales reps, media and other industry businesses. Plus, it will be released in early January, and every industry company attending the 2012 ATA Show will receive a copy on-site. It will then be distributed throughout the outdoor business and nonprofit community.

"Now that we have made the ATA Trade Show a member-only event, it makes sense to combine the former ‘ATA Show Guide' with an ATA member directory," said Jay McAninch, ATA president/CEO. "With its timely January distribution, the dual guide and directory will extend the publication's value year-round."

"We're honored the ATA chose to partner with us to create this convenient, comprehensive show guide," said Sherry Krenz, Zebra Publishing owner and founder. "We've received positive feedback on the ‘Show Guide' in previous years, and we believe that adding a complete ATA member directory will make it an even more useful reference tool for ATA members."

For more information about the "ATA Trade Show Guide and Member Directory," or to schedule advertising space for this 2012 Trade Show publication, please contact April Foley at (877) 499-9988, ext. 115, or email to: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Exhibitors, Booth Rentals Increasing for ATA Trade Show

The 2012 ATA Trade Show promises to be one of the largest events in its long, successful history. As of last week, 447 exhibitors - 68 of them newcomers - have rented booth space totaling 155,500 square feet.

In addition, 29 exhibitors have reserved space in the Innovation Zone, which is open only to fledgling manufacturers not yet ready to rent a full-size booth on the Show floor.

Exhibitors have also reserved all 73 of the available shooting lanes, which combine to cover 20,100 square feet. As a result, the 2012 Show will cover a minimum of 176,992 square feet of exhibit space.