Giving Like We Ought To

By Amy Hatfield

“I don’t make time to give like I ought to,” said a nondescript person I don’t really know. Not a friend. Not a relative. Not someone I do business with; just someone on the sidewalk, someone I run into around town. And I was thinking: “I don’t have time to think about giving right now, fella. I’m on an errand, and I’m already sweating from humidity that’s encroaching on my personal space.”

He said there were no excuses because no one has time, but anyone can make time.

When people are given something, they beam and their light shines on you. Last week — just a few days after this random fella spun his spiel — Kelly Kelly, found herself in such a light.

Kelly, the ATA’s manager of support services and operations, was assigned the task of calling ATA-member dealers who’d been drawn for free, three-night stays in Indianapolis for the 2011 ATA Trade Show. To be eligible for the drawing, member dealers were asked to register for the Show and book their hotel rooms.

This is one example of incentive-based promotions for Trade Show attendees and there are many more to come.

Cheapest Hotel Rates In Years

Soon, your group will be in our sights, so look to hear from us. Or Kelly. She’s gathering light from her discount doling efforts like a snowball gathers snow. Trade Show incentives and discounts will continue throughout this month and into the fall in an effort to thank ATA members for their loyalty to the ATA and its Show.

If you are an ATA member, order your Show badges now to receive deep hotel discounts. These rooms are limited and reservations depend on availability.

Register Now!

To register and reserve your room follow these steps:

1. Register: Register for the ATA Trade Show by clicking HERE. Once registered, you will receive an e-mail confirmation featuring a hotel access code.
2. Reserve your hotel room: You can reserve your room online HERE or by phone, (317) 684-2573. Have your access code ready to gain access to member discounts.

If you have questions regarding registration, please call Lisa Roeder toll free at (866) 266-2776, extension 3 or by e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .