Full House at 2011 ATA Trade Show
For dealers in the archery and bowhunting industry, Kurt Bassuener has some food for thought.
“If you're still debating whether to attend the 2011 ATA Trade Show, you should know that this will be the biggest and best show the industry has had to date,” said Bassuener of Mike Wieck Sales. Bassuener also serves as the Trade Show’s committee chair on the ATA Board of Directors. “I guarantee dealers will find this Show to be their number one business opportunity of the year, bar none.”
The 2011 Show will be held at the Indianapolis Convention Center, Jan. 6 – 8.
Bassuener said this is by far the earliest the Show has ever sold out booth space, even though there are several thousand more square feet of space this year than the past two years. “We're not only sold out, we still have a long waiting list of exhibitors that want in and the ATA staff is working diligently to find a solution to accommodate these companies.”
Last year's show in Columbus, Ohio, attracted over 8,000 total attendees, including some 300 media representatives, and generated over $10 million in direct spending by show attendees for lodging, food, entertainment, and transportation. The 2011 Show is set to surpass those figures as well as those from the 2009 Show that was also held in Indianapolis.
“The early success we’ve had with booth sales demonstrates a lot about the strength of our industry and the strength of our companies,” said Jay McAninch, ATA CEO/President. “This is a recessionary time and lots of trade shows and industries are struggling. We know there are guys struggling in our own industry, but you can see we have a strong base that feels optimistic about the future.”
The ATA Trade Show brings together the widest representation of top quality dealers, retailers, manufacturers, distributors, and media of any event offered in the archery and bowhunting industry. It annually draws together the widest range of products and the greatest diversity of industry professionals at one time.
This year's Show will offer several new and expanded features, including an ATA Beer & Gear Exchange, which will start immediately after the show floor closes each day. This venue will provide refreshments in the Convention Exchange Center for attendees who want to connect with others in the industry in a relaxed setting after the show.
The Indianapolis Convention and Visitors Association and the ATA staff have also partnered with restaurants and downtown businesses to offer special coupons and discounts to show attendees. Get details here.
Did You Know?
The ATA estimates that as of 2004, 36 percent of archery sales were for bows, $192 million; for arrows, $100 million for arrows, $88 million for accessories, $37 million for crossbows and $35 million for broad heads.