October Marks a Registration Tipping Point
By Amy Hatfield
After the 2011 Trade Show, the ATA - led by Kelly Hotovec, our in-house data and Excel guru - studied registration numbers and the habits of Trade Show attendees.
While we don't know all your habits - like your favorite midnight snack or how often you brush - we do know when you register, when you respond to promotional materials when you don't, and when certain membership groups like to register.
In 2010 we averaged 50 weekly registrations for the 13 weeks between July 5 and Oct. 3. Then, during that first full week of October, weekly registrations jumped dramatically. No less than 100 registrations came in weekly until the Show opened in January, with the busiest weeks of autumn tallying registration numbers of 614, 832 and 1,115.
These registration trends are more than simple fun facts. They show us that October is a tipping point. We're in that moment right now where the sounds of mounting movement pierce the quiet like the birth of an avalanche. You guys are the snow and you're about to cascade into the ATA hotel blocks. It's go time. Rooms are limited, but they remain. This won't be the case as we move further along, into the final months of this year. Beginning now, I encourage you to be the first snow down the mountain.
Below you'll find links and steps to register, and access the ATA hotel block. But before you scroll down, check out the latest numbers on floor space sold. As of September 30:
To Register for the 2012 Trade Show and Reserve Your Hotel Room at the Show:
Did You Know?
The ATA has funded research that analyzed the effectiveness of NASP, and created an ATA “Insight” brochure that promotes the values and many benefits of school archery programs.