Krenz Wins Fred Bear Archery and Bowhunting Communicator Award

The late Bill Krenz, co-founder of Zebra Publishing, received the Fred Bear Archery and Bowhunting Communicator Award during OutTech's annual "Innovations" event Jan. 9.

Created by the Professional Outdoor Media Association (POMA) and ATA in 2005, the award recognizes outdoor journalists who make significant contributions to archery and bowhunting, excel at their journalistic craft, and mentor fledgling outdoor journalists.

Krenz was an energetic defender and communicator of archery and bowhunting for nearly 40 years. His career included 20 years in the archery industry with PSE, Hoyt and Bear, and a lifetime as a journalist and communicator. His wife, Sherry, publisher and co-founder of Zebra Publishing, accepted the award, saying: "I'd like to thank POMA and the ATA, OutTech and most of all the bowhunting writers. Bill knew there is no greater honor than to be recognized by your peers."

McAninch echoed those thoughts, saying: "Bill was not only an outstanding outdoor writer and editor, he was also a passionate participant in archery and bowhunting. He portrayed bowhunting in a respectful, ethical manner. Bill was a strong advocate of the archery industry and supported the success of all the companies."

Bill and Sherry Krenz founded Zebra Publishing in 1998 and launched Inside Archery magazine, which covers the archery/bowhunting industry. They also launched Bowhunt America magazine soon after to serve the consumer market.