The Lone Star State's Archery Investment
Texas Parks and Wildlife Department (TPWD) is in the process of advertising for and interviewing candidates to coordinate Texas's archery programs.
"We've been discussing strategies and seeing significant movement in Texas to promote archery in the Dallas-Fort Worth and Houston areas," Mitch King, the ATA's director of government relations said. "It's bureaucratic stuff that looks boring from a distance, but it's exciting to those who know what it takes to recruit archers and bowhunters in Texas's large metro areas."
"Based on our experiences in other states, we help identify important qualities they need in potential employees," King said. "We can also help set objectives for recruiting archers and bowhunters, and implementing strategies that succeed today and for the long haul."
King said the emphasis is partnerships. "If we rely only on ATA resources, or Texas relies only on its resources, we might have some glitzy, showy successes to share with the world. But once the fireworks end and the smoke drifts away, we'd still be right we started. If we do this right, we'll help Texas get this up and running so we can pack up and move on. They'll keep building their program while we're helping the next state build its programs."
Did You Know?
The ATA estimates that more than 26 percent of the archery market is made up of mass merchant, mail-order and Internet businesses.