| ATA HEADLINES >> OCTOBER 10, 2011 |
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OCTOBER MARKS A REGISTRATION TIPPING POINT
by Amy Hatfield
After the 2011 Trade Show, the ATA — led by Kelly Hotovec, our in-house data and Excel guru — studied registration numbers and the habits of Trade Show attendees.
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While we don’t know all your habits — like your favorite midnight snack or how often you brush — we do know when you register, when you respond to promotional materials when you don’t, and when certain membership groups like to register
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ATA, KENTUCKY CRAFT STRATEGIES TO GROW ARCHERY, BOWHUNTING
The Kentucky Department of Fish and Wildlife Resources (KDFWR) met recently with ATA staff to create a strategic plan to grow shooting and bowhunting opportunities in the Bluegrass State.
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The KDFWR – which launched the National Archery in the Schools Program by installing NASP in 21 Kentucky middle schools in 2002 – met ATA representatives Aug. 29 at the agency’s headquarters in Frankfort.
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MAKE PRE-SHOW MARKETING WORK FOR YOU In real estate, the old adage “Location, location, location” is commonly used to entice buyers into purchasing a particular home in a specific neighborhood. And while that adage may hold true when buying a house, that’s not necessarily the case when it comes to the Trade Show. Read More >>
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ARCHERY ATTRACTS VISITORS TO U.S. FISH AND WILDLIFE REFUGES The connection between U.S. Fish and Wildlife Service’s national refuges and the ATA is growing stronger by the day. To further enhance this 7-year-old partnership, the two organizations partnered with the Easton Sports Development Foundation and USA Archery (governing body of the Olympic Archery Committee) to hold an Archery Academy, Aug. 9-11,at the Service’s National Conservation Training Center in Shepherdstown, W.Va. Read More >>
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