
Moms + Archery = $
Shannon Rikard
June 18, 2013
Archery industry insiders anticipate that growing interest in the sport among girls and women will continue with the releases of “The Hunger Games: Catching Fire” and “The Hobbit: The Desolation of Smaug,” which features the role of a female archer written exclusively for the movie. These upward trends – which were launched by recent movies, TV shows and the 2012 Olympics – have generated much media hype that’s spurring real archery interest. Even so, archery…

Explore Bowhunting Offered Nationwide
ATA Staff
June 13, 2013
Explore Bowhunting, the Archery Trade Association’s program for educating youth about the outdoors and hunting, is now offered nationwide. Designed to introduce kids to the fun, excitement and challenge of using archery equipment to hunt wildlife, and to teach students problem-solving and decision-making skills, Explore Bowhunting is vital to growing the sport of archery. This program bridges the gap between introductory archery and hunter education. “Explore Bowhunting is versatile,”…

Consider Activities When Designing An Archery Park
ATA Staff
June 11, 2013
When planning an archery facility, ensure the range or park is in an area that makes archery as accessible to the community as baseball, soccer and other recreational sports. Also consider the most common hunting scenarios for the surrounding region and re-create those scenarios for archers who will use the park. Besides avid bowhunters and recreational archers, also cater to Boy Scouts, Girls Scouts, and church, home-school and other youth-oriented groups. Housing an indoor archery range within…

Female Archer in “Hobbit”
Shannon Rikard
June 10, 2013
Peter Jackson, famed director of the “Lord of the Rings” trilogy and “The Hobbit: An Unexpected Journey,” is the latest to recognize archery’s mass appeal. When Jackson and co-writers for “The Hobbit: The Desolation of Smaug” (due in theaters Dec. 13) decided to inject more female energy into the male-dominated “Hobbit” narrative, they created Tauriel, an elf archer never mentioned in J.R.R. Tolkein’s original works. Evangeline Lilly, known…