2014 ATA Show’s Can’t-miss Seminars

Posted by Shannon Rikard on January 2, 2014 in Trade Show
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Thirty free seminars offered during the 2014 Show will give attendees a chance to improve their business opportunities through business practices, marketing and clever use of ranges and retail space.

If you want to turn your archery knowledge into revenue, mark your calendar for the “Build a Business Within Your Business and be Profitable All Year Long” seminar at the ATA Trade Show.

This groundbreaking seminar, part of the ATA Show’s Archery Retail Academy, helps qualified retailers ready their business for a new influx of young customers. It will be held all three days of the Show, Jan. 6-8, in Room 202C from 7:15 a.m. to 8:15 a.m.

Randy Phillips, owner of Archery Headquarters, in Chandler, Ariz., and innovator of his shop’s “Archery Academy,” will lead the seminar. Joining him will be Michelle Zeug, the ATA’s director of archery and bowhunting programs. They’ll outline effective ways to use online voucher programs to increase shop awareness and attract new customers, just as Phillips did for his shop. The seminar also explains and calculates the value of recreational archers, a growing segment of the archery population.

“Build a Business Within Your Business and be Profitable All Year Long” is one of 30 free seminars offered during the 2014 Show. Attendees can enjoy discussions on diverse topics in an improved seminar format.

All seminars are held from 7:15 a.m. to 8:15 a.m. on the second level of the Music City Center in rooms 201 to 205. Each seminar helps Show attendees improve their business opportunities through innovative programs, practices and marketing strategies; and unique new ways to use ranges and retail space.

Preview the 2014 seminars to determine which ones will most help you.

Don't forget to download the free 2014 ATA Trade Show Mobile App to plan your Show experience.