Shop Expands, Credits “Hunger Games”

Posted by ATA Staff on July 15, 2013 in Archery Growth
archery growth hunger games
Brian Lamoreaux, owner of Bill’s Outdoor Sports, said interest in archery surged after the movie “Hunger Games” was released. He hopes to have an after-school program set up soon.

Bill’s Outdoor Sports in Enid, Okla., is the latest shop to prove that media hype has generated true archery interest.

“The Enid News and Eagle” reports that the shop, located 100 miles north of Oklahoma City, is opening a second location that will feature new activities.

Brian Lamoreaux, owner of Bill’s Outdoor Sports, said interest in archery surged after the movie “Hunger Games” was released. He hopes to have an after-school program set up soon.

The new location features archery, with a range and a small retail space with gear and accessories. An adult archery league meets on Thursdays, and several summer camps are running throughout July for kids 6 years and up.

Preliminary findings from a soon-to-be released survey performed by Responsive Management and the Archery Trade Association showed that 18.9 million Americans 18 and older shot archery or bowhunted in 2012. The survey did not account for youth archers. However, shops including Bill’s Outdoor Sports, which hosts archery camps for kids that quickly fill to capacity, are a good indication that archery is as popular among youths as it is with adults.