Archery leads to other sports

States Prove Archery Sparks Interest in Diverse Shooting Sports

Shannon Rikard April 7, 2015

Archery is esteemed as a lifetime sport that helps kids in school, offers incredible health benefits, and is open to everyone regardless of age, sex, skill or talent. Further, Oklahoma and Kentucky are proving that archery also serves as a gateway to other shooting sports. Currently, 85 Oklahoma high schools and 35 middle schools offer trap shooting, with 45 more expected to sign on for the 2015-16 school year. Photo: Oklahoma DWC Recreational Shooting in Oklahoma The Oklahoma Department of Wildlife…

Archery partners

3 Surprising ATA Partnerships Will Create New Archers

Shannon Rikard April 2, 2015

As a member of the Archery Trade Association, you’ve likely heard how ATA leverages partnerships to build and strengthen interest in archery. Whether it’s offering expertise, staff time or financial support, ATA partnerships are broad and varied. “ATA is an organization that fills gaps,” said Mitch King, ATA director of government relations. “We don’t offer the same resources to every partner because no two situations are alike. Instead, we evaluate individual…

Trade show booths

Decoding Preference Points: The Q & A

ATA Staff March 31, 2015

Last month, the ATA announced dates for 2016 Trade Show exhibitors to begin selecting booth space. In case you missed it: booth selection for exhibitors with preference points begins April 21. Floor space will open to new exhibitors on June 8.  So all of that makes sense, right? Except for preference points. Most members know they have them, but it tends to get hazy from there. One might compare preference points to counting carbs. Most people have bread in their pantries,…

Retail Store

Pro Shop Advice: 7 Tips for Better Customer Service

Joe Bell March 26, 2015

While attending high school and college, I worked three jobs that involved dealing with customers. I sold army-surplus goods; and then exercise, fishing and camping equipment. I also worked as a customer-service rep in healthcare. Each company’s success required helpful, friendly customer service. Through professional training, I learned customer service typically falls under two categories: run-of-the-mill basic service, and above-and-beyond service. Customers expect core service, such as…

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