Bear Archery Summons Ghosts, Legends, Hearts and Families

Patrick Durkin January 9, 2015

Bear Archery’s marketing gurus invite bowhunters to “Walk Among Legends” in the company’s latest advertising campaign, which seizes the allure of Mom, Dad, Fred Bear and everyone’s first buck. Bear’s 2015 catalog, for example, shows a modern bowhunter crossing a field as Fred Bear’s “ghost” draws a bow from gray clouds above, both focused in the same direction. Meanwhile, on Page 33, a youth crosses the field with his mother; the boy toting a…


Guarding the Gates

Patrick Durkin January 9, 2015

Are you wondering about all those mannequins rocking that camo wear, active wear and outdoor clothing at each entrance to the ATA Trade Show? They’re wearing Nomad clothing from Marolina Outdoor Inc., in Booth 2104. “The name ‘Nomad’ says everything about the consumer and who we are as hunters,” said Drew Herma. “When all these retailers walk by those mannequins, somewhere in the back of their mind it resonates with them. They’re hunters. They chase whitetails.…

1 jay award 8555 1000x665

Whitetails Unlimited Presents 2015 Hunting Heritage – Lifetime Achievement Award to Jay McAninch

ATA Staff January 9, 2015

WTU award recognizes lifetime achievement for leadership and accomplishment in the areas of conservation, education, and the preservation of the hunting tradition. The 2015 Whitetails Unlimited Hunting Heritage – Lifetime Achievement Award was presented to Jay McAninch at the Archery Trade Association in Indianapolis. McAninch, President and CEO of the Archery Trade Association, received the award for his career as a wildlife biologist, researcher, and advocate for the hunting and shooting…

1 beard

12 Best Beard Trends at the ATA Show

Shannon Rikard January 9, 2015

The ATA Show, taking place Jan 8-10, 2015, in Indianapolis, is the best place to spot new and exciting bows, arrows, accessories and more. It’s also a place where manly men with impressive facial hair can be seen selling archery products, enjoying entertainment and taking in all the Show has to offer. These fashion-forward fellas bucked the clean-shaven look long before the #lumbersexual look became popular. From understated to unkempt, here’s a look at the 12 best beard trends at the…

Load More