Deer

NDA Hosts 2015 North American Deer Summit

Katelyn Rutland May 12, 2015

The Quality Deer Management Association’s (QDMA) inaugural North American Deer Summit took place in March 2014 to address growing concerns about whitetails and mule deer. Last week, 250 hunters, landowners, wildlife biologists and university researchers from across the country gathered in Louisville, Ky., to set measurable goals and priorities for the National Deer Alliance at the 2015 North American Deer Summit.Here’s how the Whitetail Journal sums up coservation…

Mother's Day

One Archery Shop Gets Creative with Mother’s Day

Amy Hatfield May 8, 2015

Brian’s Archery Shop takes the prize for savvy marketing and creativity with its recent product promotion. Designed to capitalize on a holiday some archery shops dismiss — Mother’s Day — the New Hampshire shop has mom in mind.So what’s the special, holiday gift? An arrow bouquet, of course!Photo courtesy of Brian’s Archery ShopThe shop’s email teaser reminds customers that this archery-themed bouquet will “definitely outlast real…

Beararchery-youth

Bear Archery Summons Ghosts, Legends, Hearts and Families

Patrick Durkin May 6, 2015

Bear Archery’s marketing gurus invite bowhunters to “Walk Among Legends” in the company’s latest advertising campaign, which seizes the allure of Mom, Dad, Fred Bear and everyone’s first buck.Bear’s 2015 catalog, for example, shows a modern bowhunter crossing a field as Fred Bear’s “ghost” draws a bow from gray clouds above, both focused in the same direction. Meanwhile, on Page 33, a young boy crosses the field with his mother;…

Woman Archer

ATA Members Support USA Archery, Increase Participation

Shannon Rikard April 30, 2015

After shooting competitive archery for 20 years, Denise Parker, CEO of USA Archery, admits it’s challenging to look impartially at archery to make it more attractive to newcomers. So, what should experts do to strengthen a sport they can’t objectively view? For Parker, growing archery meant seeking help from her archery colleagues. And her strategy worked.USA Archery, the sport’s national governing body, saw youth memberships increase 105 percent from 2013 to 2014, while…

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