Aggregation marketing small business

Content Aggregation: Strategic or Smarmy?

Amy Hatfield June 4, 2014

If your company produces engaging online content, other websites will likely aggregate it. Inside, we consider questions about aggregation. Some, even the likes of media mavin Rubert Murdoch, have called those who aggregate "parasites" and "content kleptomaniacs." Others suggest that aggregating content is a legit practice in the age of new media. There's also data that suggests the content originator wins and the content aggregator wins bigger.

Bucket full of arrows photo peter thoeny - flickr 800x627

Release Your Wild, Archery 360 Join Forces

Shannon Rikard June 2, 2014

Archery 360, an online publication targeting new archers, and Release Your Wild, a social media campaign designed to introduce teens to archery, have banded together to give those new to archery a clear and informative pathway to ranges, coaching, archery shops, outreach programs and practice opportunities. Blake Shelby, an ATA Board member and vice president of sales and marketing at Precision Shooting Equipment Inc., said making Release Your Wild the campaign arm of Archery 360 is a natural transition.…

Louisville by night photo don sniegowski - flickr 800x533

Archers Target Louisville for Big Business

ATA Staff May 30, 2014

The Archery Trade Association (ATA) will bring the industry’s largest trade show back to the Kentucky Exposition Center in 2016, 2019 and 2024.  The Show is expected to draw more than 10,000 retailers, buyers and exhibitors each year, representing an estimated economic impact of more than $17 million over the course of the multi-year deal. The Show, last held in Louisville in 2013, is a member-only, business event to promote commerce within the archery and bowhunting industry.  “Louisville…

Luke-hopkins-fishing-3

Memorial Day Weekend: Don’t Just Fish, BOW Fish!

Amy Hatfield May 24, 2014

Landlocked bowhunters don’t have to be, well, landlocked. There’s no better time to introduce target archers or avid bowhunters to bowfishing than on Memorial Day weekend when summer days spent on the water is an activity of choice for many Americans. Archery360.com, the ATA consumer-centric response to the growing interest in archery and bowhunting thanks to movies like “The Hunger Games” and “Catching Fire,” dishes up archery news, entertainment and how-to…

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