Luke-hopkins-fishing-3

Memorial Day Weekend: Don’t Just Fish, BOW Fish!

Amy Hatfield May 24, 2014

Landlocked bowhunters don’t have to be, well, landlocked. There’s no better time to introduce target archers or avid bowhunters to bowfishing than on Memorial Day weekend when summer days spent on the water is an activity of choice for many Americans. Archery360.com, the ATA consumer-centric response to the growing interest in archery and bowhunting thanks to movies like “The Hunger Games” and “Catching Fire,” dishes up archery news, entertainment and how-to…

Ata seminar 800x532

Show What You Know: Present an ATA Show Seminar

Shannon Rikard May 22, 2014

The ATA Trade Show’s Archery Academy – a morning seminar series – is a great place to learn tips for improving your archery business and to share your knowledge of the archery and bowhunting industry. The ATA will accept applications for seminar presenters for the 2015 Trade Show starting June 2. Now is the time to decide what seminar you’ll present to educate and inspire attendees. If you’ve developed innovative methods to maintain bows, market your business, or encourage…

Archerytargetscullmanpark 800x554 photo ata

USA Archery Membership Grows by 77 Percent, Benefits ATA

Shannon Rikard May 22, 2014

USA Archery – the governing body of U.S. Olympic teams – experienced a 77 percent membership surge the past 12 months, which is good news for the archery industry and the Archery Trade Association. In addition, the new Explore Archery program – a joint effort between USA Archery and the ATA – is poised to ignite even more growth within the archery industry. Explore Archery further expands ATA outreach programs such as Archery360.com, Explore Bowhunting, Explore Bowfishing…

Groupon archery lesson at archery headquarters 800x533

Retail Archery Academy: A Revenue Gateway

Carolee Anita Boyles May 20, 2014

Call it a mindset, a business plan or a blueprint for success. No matter what you call it, the Retail Archery Academy is opening doors to new opportunities for customers and archery shops alike. Although the Archery Trade Association (ATA) didn’t create the Academy in response to archery’s increased popularity from "The Hunger Games," connecting the movies with the Academy attracts potential customers. You might think of the Academy as a business plan for recreational archery,…

Load More