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4 Musts to Reach Recreational Archers

Shannon Rikard June 20, 2014

If potential customers are calling to ask about archery lessons, your shop is doing something wrong. Surprised? Interest in recreational archery is growing, but customers want to find and book archery lessons online, much as they do classes for karate or gymnastics. Further, you or your employees should not risk losing a $2,000 sale to a bowhunter because you’re on the phone answering questions from people who might never spend a penny in your shop. Put your shop’s website to work informing…

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ATA Will Help Fund Archery Facility for National Champions

ATA Staff June 18, 2014

The Georgia Southern University archery team won several national championships recently, and soon will practice at a new facility funded in part by the Archery Trade Association. The nearly $7 million Shooting Sports Education Center is being built on the university’s campus in Statesboro, Georgia, and is scheduled to open for public use by Feb. 15, 2015. The Center is a partnership between Georgia Southern University and the Georgia Department of Natural Resources (DNR). The Georgia…

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Long-term Commitments to Host Cities Benefit ATA Members and Show

Shannon Rikard June 16, 2014

Securing host cities far in advance for the Archery Trade Association’s annual Trade Show gives the ATA leverage during negotiations and helps its members save money. During a recent press conference, ATA CEO/president Jay McAninch signed a deal to hold the ATA Show in Louisville, Kentucky, in January 2016. The Show also might return to Louisville in 2019 and 2024. Louisville Mayor Greg Fischer and other city representatives at the press conference were proud of the city’s growth, and…

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Interactive ATA 2015 Show Floor Map Helps Members Plan Early

Shannon Rikard June 12, 2014

The Archery Trade Association’s 2015 Trade Show will take place Jan. 8-10 in Indianapolis, but you can start planning your visits now with the interactive map’s Exhibitor Search Feature, which lets you see which companies have reserved booth space and where they’re located. The archery and bowhunting industry’s largest and most inclusive show is shaping up to be bigger and better than ever. To date, 91 percent of booth space is sold and 459 exhibiting companies will attend.…

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