Archery Insiders Smugness

Archery Could Use a Little Less Insider Critique, A Little More Empathy

Amy Hatfield August 13, 2014

Superiority can be a virtue if used constructively, but when it shows itself as a vice, it’s often a byproduct of wanting exclusivity. It’s a desire penetrating not just the archery community, but the bowhunting crowd too. In fact, it’s unique to no one or no single group, because everyone wants to count. We want to be recognized as valuable and as someone who is good at something.

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ATA Gets Behind NDA with $100,000 Pledge

Amy Hatfield August 12, 2014

With a $100,000 pledge, the archery and bowhunting industry has made its support of the National Deer Alliance (NDA) resoundingly clear. The Archery Trade Association’s (ATA) donation is certain to push the NDA in the right direction. “We are very grateful for the ATA’s contribution,” stated Craig Dougherty, Executive Director of the NDA. “Start-up funds are very important to a new organization like ours.”

ATA Trade Show Archery Bowhunting

2015 ATA Exhibitor Kit: Online Now!

Amy Hatfield August 6, 2014

The kit outlines every service and marketing opportunity you’ll need to exhibit at the 2015 ATA Trade Show.

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ATA Board Meets, Makes 11 Important Decisions

Shannon Rikard July 31, 2014

“We begin at 8 a.m. today and adjourn Thursday at 2 p.m.,” said Scott Shultz, president/owner of Robinson Outdoor Products and chair of the Archery Trade Association’s Board of Directors. “What we do in between can be just another meeting or it can be the wildest, most impactful Board meeting we’ve ever had.” Shultz’s challenging and inspiring words opened the ATA’s Board of Directors meeting this summer, which was attended by most of the 18-member…

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