I was recently assigned a story I’ve been assigned many times before: Write about Trade Show scams and the ATA’s official Trade Show service providers. “Official providers” are vendors who work with the ATA to offer Show services to ATA members. The ATA advises members to use these official providers for various reasons, one of which is because scads of scammers prey on trade-show goers. First, let me give scammers their due early in this article because — if nothing…
Superiority can be a virtue if used constructively, but when it shows itself as a vice, it’s often a byproduct of wanting exclusivity. It’s a desire penetrating not just the archery community, but the bowhunting crowd too. In fact, it’s unique to no one or no single group, because everyone wants to count. We want to be recognized as valuable and as someone who is good at something.
With a $100,000 pledge, the archery and bowhunting industry has made its support of the National Deer Alliance (NDA) resoundingly clear. The Archery Trade Association’s (ATA) donation is certain to push the NDA in the right direction. “We are very grateful for the ATA’s contribution,” stated Craig Dougherty, Executive Director of the NDA. “Start-up funds are very important to a new organization like ours.”
The kit outlines every service and marketing opportunity you’ll need to exhibit at the 2015 ATA Trade Show.
Did You Know?
Archery equipment sales jumped 83 percent for one ATA-member retailer in Cullman, Ala., one year after ATA worked with city administrators and the state’s wildlife agency to open a community archery park near this archery shop.