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ATA Hotel Block and Trade Show Registration Open Today!

ATA Staff June 10, 2014

ATA registration and hotel block for ATA members is open for the 2015 Trade Show, which will take place January 8 to 10, 2015, in Indianapolis. Here are five things ATA members should know about registering: 1. Be Sure ATA Membership is Current You must be a member to register for the 2015 ATA Trade Show. If your company membership has expired, renew your 2014-2015 ATA membership. If you prefer to renew by mail, send your payment to Archery Trade Association, P.O. Box 70, New Ulm, MN 56073-0070.…

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CWD: Uncertainty Plagues Scent Manufacturers

Patrick Durkin June 6, 2014

Few things are certain about chronic wasting disease except that it’s incurable, always fatal, and now infects wild deer and/or elk in two Canadian provinces and 20 states; and captive herds in two provinces and 14 states. Beyond those basic facts, CWD remains a frustrating, politically charged disease that keeps spawning more questions than answers. For instance, scientists can’t say for certain how CWD spreads in elk and deer herds, but most believe it’s transmitted by animal…

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Content Aggregation: Strategic or Smarmy?

Amy Hatfield June 4, 2014

If your company produces engaging online content, other websites will likely aggregate it. Inside, we consider questions about aggregation. Some, even the likes of media mavin Rubert Murdoch, have called those who aggregate "parasites" and "content kleptomaniacs." Others suggest that aggregating content is a legit practice in the age of new media. There's also data that suggests the content originator wins and the content aggregator wins bigger.

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Release Your Wild, Archery 360 Join Forces

Shannon Rikard June 2, 2014

Archery 360, an online publication targeting new archers, and Release Your Wild, a social media campaign designed to introduce teens to archery, have banded together to give those new to archery a clear and informative pathway to ranges, coaching, archery shops, outreach programs and practice opportunities. Blake Shelby, an ATA Board member and vice president of sales and marketing at Precision Shooting Equipment Inc., said making Release Your Wild the campaign arm of Archery 360 is a natural transition.…

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