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Guarding the Gates

Patrick Durkin January 9, 2015

Are you wondering about all those mannequins rocking that camo wear, active wear and outdoor clothing at each entrance to the ATA Trade Show? They’re wearing Nomad clothing from Marolina Outdoor Inc., in Booth 2104. “The name ‘Nomad’ says everything about the consumer and who we are as hunters,” said Drew Herma. “When all these retailers walk by those mannequins, somewhere in the back of their mind it resonates with them. They’re hunters. They chase whitetails.…

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Whitetails Unlimited Presents 2015 Hunting Heritage – Lifetime Achievement Award to Jay McAninch

ATA Staff January 9, 2015

WTU award recognizes lifetime achievement for leadership and accomplishment in the areas of conservation, education, and the preservation of the hunting tradition. The 2015 Whitetails Unlimited Hunting Heritage – Lifetime Achievement Award was presented to Jay McAninch at the Archery Trade Association in Indianapolis. McAninch, President and CEO of the Archery Trade Association, received the award for his career as a wildlife biologist, researcher, and advocate for the hunting and shooting…

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12 Best Beard Trends at the ATA Show

Shannon Rikard January 9, 2015

The ATA Show, taking place Jan 8-10, 2015, in Indianapolis, is the best place to spot new and exciting bows, arrows, accessories and more. It’s also a place where manly men with impressive facial hair can be seen selling archery products, enjoying entertainment and taking in all the Show has to offer. These fashion-forward fellas bucked the clean-shaven look long before the #lumbersexual look became popular. From understated to unkempt, here’s a look at the 12 best beard trends at the…

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Outtech Host Opening Bash at Innovations

Amy Hatfield January 8, 2015

The electrifying Outtech Innovations party offered a night of entertainment, one-night door-buster specials, and a fresh look at 2015 products. The 2015 Innovations event featured country musician Tyler Farr. During the ATA Trade Show, Outtech typically gives away more than $50,000 in prizes, including hunts to Alaska and New Zealand. Here are photos from last night's epic bash.  Archery shop retailers packed the Sagamore Ballroom in Indianapolis for good eats, product previews…

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