Someone put it like this: “Mobile is the needle, social is the thread.” Smartphones lend themselves to apps, and some of the most popular apps are created for social media. Plus, if you’re using a smartphone, Twitter and Facebook are convenient ways to get information. Facebook has its “news feed,” which streams posts from your friends and company’s you “like,” while Twitter’s “timeline’’ streams tweets posted by those you follow.
There are tons of social evangelists out there today. They preach to blows your ears off; and they put a heavy burden on social media to whisk us away into some sort of marketing euphoria. That's a bummer, but it doesn't mean social isn't super useful when expectations are managed and execution is on time.
An expert marksman, Bear’s natural skill and passion inspired early interest in bowhunting, which fueled the growth of the industry. In celebration of his life and Bear Archery’s 80th anniversary, The Sportsman Channel will air an hour-long special – “Fred Bear – The Father of Bowhunting” – Friday, June 21 at 7 p.m. Eastern.
The thing is, I’m already tired. I’m literally weary of learning one social tool, feeling some rhythm in using it, triggering some interaction with my audience, and then having to turn around and learn a new one. What I want most is to give up the chase. I long to settle into a relationship, but social networking is like serial dating.