In the News: Archery Is In, Booth Babes Are Out and Arizona Is Heating Up!

Amy Hatfield April 10, 2015

While archery is in, booth babes appear to be out (at least for one trade show). Trade-show, professional models, often referred to as booth babes on the trade show circuit, are hired by exhibitors to lure show attendees to booths, most notably used (it appears) in the tech industry.  Fortune.com reports that attendees of tech-related trade shows and conferences have begun to complain about show models. From the Consumer Electronics Show to Mobile World Congress, booth…

Luke Bryan

Cabela’s To Host Rematch: Luke Bryan vs. Justin Moore

Katelyn Rutland April 9, 2015

A week ago country music superstar Luke Bryan took to Twitter and released an archery challenge, exclaiming he wanted to “Play It Again.” Fellow country artist Justin Moore and ATA-member company Cabela’s picked up that arrow and shot it right back. The result? An archery challenge of bull’s-eye proportions. Luke Bryan has an extensive trophy collection. One trophy he doesn’t have? The ACM and Cabela’s Great Outdoors Archery Event trophy. Cabela's, along…

Archery leads to other sports

States Prove Archery Sparks Interest in Diverse Shooting Sports

Shannon Rikard April 7, 2015

Archery is esteemed as a lifetime sport that helps kids in school, offers incredible health benefits, and is open to everyone regardless of age, sex, skill or talent. Further, Oklahoma and Kentucky are proving that archery also serves as a gateway to other shooting sports. Currently, 85 Oklahoma high schools and 35 middle schools offer trap shooting, with 45 more expected to sign on for the 2015-16 school year. Photo: Oklahoma DWC Recreational Shooting in Oklahoma The Oklahoma Department of Wildlife…

Archery partners

3 Surprising ATA Partnerships Will Create New Archers

Shannon Rikard April 2, 2015

As a member of the Archery Trade Association, you’ve likely heard how ATA leverages partnerships to build and strengthen interest in archery. Whether it’s offering expertise, staff time or financial support, ATA partnerships are broad and varied. “ATA is an organization that fills gaps,” said Mitch King, ATA director of government relations. “We don’t offer the same resources to every partner because no two situations are alike. Instead, we evaluate individual…

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