Scent-control products

Media Direct Introduces New Products to Media

Patrick Durkin January 10, 2015

They’re called press conferences, beauty shows, cattle calls and just plain ol’ “pressers,” but no media events in the archery industry introduce a wider variety of bowhunting products to outdoor writers and other media members than those run by the Media Direct advertising agency. On Friday, Day 2 of the 2015 ATA Trade Show in Indianapolis, Media Direct’s husband-wife team of Mark Sidelinger and Kim Cahalan invited about 120 editors and writers from the industry’s…

Seminars,wisel,1

Morning Seminar Attendance Smashes Record

Patrick Durkin January 10, 2015

A record 1,305 retailers attended morning seminars this week during the three-day 2015 ATA Trade Show at the Indiana Convention Center, smashing the previous record of 1,167, set at last year’s Show in Nashville. Those figures for the popular ATA Academy included 308 who attended Saturday morning’s 10 seminars, an all-time high for the Academy’s third day of classes. The previous mark for Day 3 was 283, set a decade ago at the 2005 Show in Indianapolis. The 2015 ATA Academy started…

Montana Decoy Big Red Moo Cow

Stalk and Moo With Montana Decoy

Amy Hatfield January 10, 2015

Today’s lesson came in a common moment: the one where you realize on the last day of the show the perfect way to pitch your product. For Montana Decoy, the lesson was in the cow. Their Big Red Moo Cow. You see, if you walk the show floor, behind the Big Red Moo Cow, people take notice. They stop talking. They point. They laugh. The Big Red Moo Cow is roaming the halls in the waining hours of the show. Tweet @ATATradeShow if you see her. Bonus Cow Tale The Big Red Cow stayed in character —…

Hudalla Customer Appreciation 2015

Hudalla Shows the Love

ATA Staff January 9, 2015

The Hudalla sales-rep group hosted a ballroom full of Trade Show attendees at its Customer Appreciation Night on Thursday, Jan. 8. The event featured music by Paul Bogart, cash prizes and, as one Twitter user put it,  "good, ol' Southern style food."  Hudalla Customer Appreciation Night welcomed Trade Show attendees to live music and a hearty meal on Thursday.  Cash prizes were a highlight of the Hudalla event.    There's salad, yes. But…

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