Big Buck Tags

Exhibitors: Improve Show Marketing With Big Buck Tags

ATA Staff October 15, 2014

One of the best ways to get your brand in the hands of Show attendees is through the ATA's coupon book, Big Buck Tags. The deadline to participate is October 29.  The book puts thousands of dollars into the hands of every retail shop attending the 2015 ATA Trade Show. It's designed to address exhibitor and retailer demands for exclusive discounts and Show savings. Big Buck Tags Means Trade Show Preference Points  New this year, the ATA will reward .5…

ATA Board

Kinsey’s Parker Elected to ATA Board

Patrick Durkin October 3, 2014

David Parker, director of sales and strategy for Kinsey’s, was elected in a recent special election to serve on the ATA Board of Directors through March 31, 2016. Parker will serve out the remaining term of Rich Krause, president/CEO of FeraDyne Outdoors Inc., who stepped down from the Board this summer. Parker was one of six candidates competing for the open seat on the 18-person Board, and won the election in a vote conducted by Board members. This is Parker’s first time serving on…

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ATA Earns Partnership Award from Oklahoma DFW

Shannon Rikard October 2, 2014

One word sums up Oklahoma’s programs that engage students in archery: unparalleled. Even so, the Oklahoma DFW acknowledges the Archery Trade Association’s role in jump-starting the state’s archery programs. That’s why Richard Hatcher, director of the Oklahoma Department of Fisheries and Wildlife (DFW), presented the Partner in Conservation Award to ATA during its recent Board of Directors meeting in Tulsa. Colin Berg, the agency’s information and education section supervisor,…

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What Thoreau Understood About Content Marketing Before It Even Existed

Amy Hatfield September 30, 2014

Arianna Huffington, publisher of the online news source Huffington Post, wrote: “The media world's fetishization of social media has reached idol-worshipping proportions. Media conference agendas are filled with panels devoted to social media and how to use social tools to amplify coverage, but you rarely see one discussing what that coverage should actually be about. As Wadah Khanfar, former Director General of Al Jazeera, told our editors when he visited our newsroom last week, ‘The…

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