Steve nyman us ski team photo charles krupa, the associated press

Lone Wolf’s Connection to the Winter Olympics

Shannon Rikard February 10, 2014

Bowhunting has an unexpected tie to the 2014 Winter Olympics in Sochi, Russia. Sasha Rearick, head coach of the U.S. men’s alpine ski team, gave an interview to NBC while perched 80 feet up a tree in a portable stand — the ALPHA™ Hang On II — made by ATA member Lone Wolf Portable Treestands. Rearick, one of five coaches using a tree stand to get a bird's-eye view of passing skiers, said the stands help coaches capture video and evaluate the skiers' technique.…

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3 Ways the ATA and Industry are Harnessing the Hype

Amy Hatfield February 6, 2014

To capitalize on the surging interest and participation in archery among young people, the ATA is super-charging "Release Your Wild," an advertising and social media campaign that launched before the Nov. 22, 2013, release of “The Hunger Games: Catching Fire.” “Release Your Wild” is designed to leverage the influential pop-culture moment surrounding the movie’s release, and sustain that interest while engaging new archers. To complement that campaign, the…

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Look for ATA Membership Renewals in March

Shannon Rikard February 6, 2014

All current Archery Trade Association memberships will expire March 31, 2014. As an ATA member, you will receive a membership dues renewal form in the mail during March. After receiving the form, renew your membership by mail or renew your ATA membership online. ATA membership dues pay for the ATA’s work to promote and sustain archery and bowhunting for the long haul. The ATA strives to bring shooting facilities, and introductory archery and bowhunting programs, to U.S. communities while…

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Trade Show Highlights and Celebrity Sightings

Shannon Rikard January 24, 2014

A capacity crowd packed Outtech Innovations’ Gone Country event Jan. 5 to check out new products and enjoy a performance by country music star Luke Bryan. Archery360 was on site, covering fashion and highlighting footwear from traditional to funky in a piece called "2014 Trade Show Fashion: Boots." Willie Robertson, CEO of Duck Commander and Buck Commander, and star of “Duck Dynasty,” was spotted in the crowd and introduced Luke Bryan’s low-key set. Willie…

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