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Retail Archery Academy: A Revenue Gateway

Carolee Anita Boyles May 20, 2014

Call it a mindset, a business plan or a blueprint for success. No matter what you call it, the Retail Archery Academy is opening doors to new opportunities for customers and archery shops alike. Although the Archery Trade Association (ATA) didn’t create the Academy in response to archery’s increased popularity from "The Hunger Games," connecting the movies with the Academy attracts potential customers. You might think of the Academy as a business plan for recreational archery,…

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Explore Archery Poised to Ignite Growth

ATA Staff May 16, 2014

In the past year Archery360.com, along with the Release Your Wild campaign, has engaged millions of people and now, with Explore Archery, our retailers will have something to offer them so they can get into archery. - Jay McAninch, ATA CEO/President.

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A Few Minutes with Jay McAninch and Scott Shultz

Patrick Durkin May 15, 2014

The Archery Trade Association’s 18-member Board of Directors met in April for its annual spring meeting. Afterward, Board chair Scott Shultz, owner of Robinson Outdoor Products; and Jay McAninch, ATA CEO/president, took a few minutes to reflect on the meeting and discuss what lies ahead for the ATA and the archery/bowhunting industry. Question: During the past two years, the industry has been expanding its base beyond bowhunting. How can the ATA and its Board of Directors further boost recreational…

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Perspectives from the Archery/Bowhunting Industry

Patrick Durkin May 9, 2014

More than ever, hunting in North America revolves around whitetails. That fact arose continually when the Quality Deer Management Association held the “2014 North American Whitetail Summit” near Branson, Mo., earlier this spring. Although the Summit was called to address whitetails and deer issues, their fate was repeatedly linked to hunting’s future. Here, leaders representing the hunting industry share their opinions on the future of whitetails and hunting. Will Primos,…

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