Olympic-style archery targets

Archery Industry, Meet World Archery. Prepare to Get Excited.

Teresa Johnson December 12, 2014

World Archery – formerly known by the acronym “FITA,” which stood for the French words for International Archery Federation – is the international governing body for the sport of archery, and this global organization is going places. Just ask ATA President Jay McAninch, who recently spent three days meeting with World Archery at the organization’s headquarters in Lausanne, Switzerland. “With the growth and visibility in archery, we truly need to see our industry…

A Martin bow in action

Martin Archery Reborn

Carolee Anita Boyles December 9, 2014

Martin Archery was near extinction two years ago. The iconic American company, started in 1951 by Gail Martin and his wife Eva, fell on hard times after Martin died in July 2013. The company’s assets were about to be auctioned off. That’s when Rich Weatherford stepped in. As a seasoned executive with experience in other industries, Weatherford saw potential in the venerable company. “I had worked in the Fortune 500 world,” he said. “I’d hit a point in my life…

Hero seminar dsc 7749 800x532

2015 ATA Show Seminars to Boost Sales and Manage Your Range

Shannon Rikard December 2, 2014

The Archery Trade Association is offering 30 FREE seminars at the 2015 ATA Trade Show in Indianapolis. The seminars cover many topics, including marketing, business practices, and clever use of ranges and retail space. Seminar sessions are held daily during the Show, Jan. 8 to 10, from 7:15 a.m. until 8:15 a.m. in rooms 130 to 139 of the Indiana Convention Center. These classes allow Show attendees to ask questions, get answers and improve their business opportunities with help from industry…

Holidays events boost archery retail sales

Holidays & Events Are Retail Money Makers

Carolee Anita Boyles November 25, 2014

The value of seasonal sales is clear in some market segments. Perhaps the most obvious is Christmas trees, as all manner of retailers scramble to stock and sell them between mid-November and Dec. 25. Although many archery retailers adeptly capitalize on sales around hunting season, they often miss less obvious ways to tie sales to seasons and events. “Retailers can drive additional traffic into their shops with just a little planning,” said Amy Hatfield, communications coordinator for…

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