20140625 ok award 800x533

ATA Earns Partnership Award from Oklahoma DFW

Shannon Rikard October 2, 2014

One word sums up Oklahoma’s programs that engage students in archery: unparalleled. Even so, the Oklahoma DFW acknowledges the Archery Trade Association’s role in jump-starting the state’s archery programs. That’s why Richard Hatcher, director of the Oklahoma Department of Fisheries and Wildlife (DFW), presented the Partner in Conservation Award to ATA during its recent Board of Directors meeting in Tulsa. Colin Berg, the agency’s information and education section supervisor,…

Benjamin d. maxham - henry david thoreau - restored 2

What Thoreau Understood About Content Marketing Before It Even Existed

Amy Hatfield September 30, 2014

Arianna Huffington, publisher of the online news source Huffington Post, wrote: “The media world's fetishization of social media has reached idol-worshipping proportions. Media conference agendas are filled with panels devoted to social media and how to use social tools to amplify coverage, but you rarely see one discussing what that coverage should actually be about. As Wadah Khanfar, former Director General of Al Jazeera, told our editors when he visited our newsroom last week, ‘The…

Register 2015 Trade Show ATA

2015 ATA Trade Show: Don’t Forget to Register!

ATA Staff September 26, 2014

As an ATA member, you are granted access to the 2015 Trade Show in Indianapolis, Indiana, Jan. 8-10. The ATA Trade Show is the only order-writing event featuring broad and deep representation from the industry’s top manufacturers. We encourage you to cash in on the special show incentives and discounts you won’t find anywhere else! REGISTER NOW!  You must register for Show badges to attend the 2015 Trade Show before making hotel reservations. Access to hotel reservations is…

Hires

ATA Trade Show: Play Offense

Amy Hatfield September 25, 2014

Do you view the ATA Trade Show as an expense to hold onto your turf or an investment to increase brand visibility and grow relationships?  Inc.com, the monthly business magazine focused on growing companies, recommends the latter. Or, in other words, playing offense, not defense.  “Don't just buy space and expect miracles because that's like Russian roulette," trade show coach Susan Friedmann told Inc.com. "Maybe you win, maybe you won't. It's an expensive…

Load More