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Food at the 2015 ATA Show: Quick, Convenient and Delicious!

Shannon Rikard January 10, 2015

Grabbing lunch during the ATA Show was extra convenient – and tasty – in 2015! Retailers and exhibitors had a large, dedicated food court available where they could quickly grab sandwiches and hot dogs from The Carvery and have a seat or head back to the Show floor. There also were concession stands at nearly every corner of the Show floor with offerings that ranged from salads and sandwiches to jumbo pretzels and bagged candy.   Food carts with drinks, sandwiches and snacks made…

Scent-control products

Media Direct Introduces New Products to Media

Patrick Durkin January 10, 2015

They’re called press conferences, beauty shows, cattle calls and just plain ol’ “pressers,” but no media events in the archery industry introduce a wider variety of bowhunting products to outdoor writers and other media members than those run by the Media Direct advertising agency. On Friday, Day 2 of the 2015 ATA Trade Show in Indianapolis, Media Direct’s husband-wife team of Mark Sidelinger and Kim Cahalan invited about 120 editors and writers from the industry’s…


Morning Seminar Attendance Smashes Record

Patrick Durkin January 10, 2015

A record 1,305 retailers attended morning seminars this week during the three-day 2015 ATA Trade Show at the Indiana Convention Center, smashing the previous record of 1,167, set at last year’s Show in Nashville. Those figures for the popular ATA Academy included 308 who attended Saturday morning’s 10 seminars, an all-time high for the Academy’s third day of classes. The previous mark for Day 3 was 283, set a decade ago at the 2005 Show in Indianapolis. The 2015 ATA Academy started…

Montana Decoy Big Red Moo Cow

Stalk and Moo With Montana Decoy

Amy Hatfield January 10, 2015

Today’s lesson came in a common moment: the one where you realize on the last day of the show the perfect way to pitch your product. For Montana Decoy, the lesson was in the cow. Their Big Red Moo Cow. You see, if you walk the show floor, behind the Big Red Moo Cow, people take notice. They stop talking. They point. They laugh. The Big Red Moo Cow is roaming the halls in the waining hours of the show. Tweet @ATATradeShow if you see her. Bonus Cow Tale The Big Red Cow stayed in character —…

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