david stonner

The R3 Plan (Not To Be Confused With RG3)

Shannon Rikard February 24, 2015

Recruitment, retention and re-engagement – the so-called “R3” – are buzzwords in hunting and shooting sports conversations. That’s because industry leaders have collaborated to create an R3 plan that ATA CEO/President Jay McAninch calls the most exciting thing ever to happen in hunting and the shooting sports.That’s a bold statement. By its nature, planning is far less exciting than action. So, how can a plan be that exciting? One word: unity.The plan…

ATA Trade Show booth

Great Booth Space Doesn’t Start Here

ATA Staff February 20, 2015

Booth selection for the 2016 ATA Trade Show in Louisville, Ky. will begin April 21. The selection process is based on the ATA Preference Points Ranking System. All booth selections are completed by phone with an ATA representative according to an established call appointment schedule. Booth selection information, including the company's assigned date, will be mailed to Trade Show contacts in March.New or returning companies with less than 10 preference points will be…

Eva Shockey

ABC News: Bowhunting and the Anti-Barbie

Amy Hatfield February 10, 2015

In an ABC Nightline news piece Feb. 2, reporter Neal Karlinsky interviewed archer and bowhunter Eva Shockey while examining the growing number of female hunters in the United States.World News Videos | ABC World NewsKarlinsky maintained the objectivity expected of a seasoned news journalist, at least until the story’s last seconds when he shot some errant arrows before hitting the bull’s-eye. That’s when – at least in spirit – he became a kid again. He was…

Map homepage-2

ATA Helps Members Develop MAP Policies

Patrick Durkin February 6, 2015

If ATA members want to control the minimum advertised price (MAP) and/or the minimum resale price (MRP) of their products, each business must create its own policy statement, issue it to all resellers, and then enforce it consistently and forcefully with no negotiations.That was the message delivered to a packed lunchtime seminar Jan. 10 at the ATA Trade Show in Indianapolis. About 60 representatives of ATA-member manufacturers, distributors and retailers attended the meeting to review a…

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