Laporte ATA

You Rest, You Rust

ATA Staff August 2, 2013

Whether you’re shooting for fun or preparing for bowhunting season, there’s no time like the present to sharpen your archery skills. Practice means the difference between acquiring technique and achieving “a pure lightning reaction state of Zen” says Lydia Lohrer of Detroit Free Press.  You rest, you rust. It’s clumsy vanity to believe you can have your moment of glory in the field without preparation. The time to prepare for this season’s upcoming hunt…

Texas archery

The Texas Three-Step

Shannon Rikard July 31, 2013

The Texas Parks and Wildlife Department (TPWD) reports runaway success with its efforts to grow archery less than a year after it joined forces with the Archery Trade Association to hire a specialist to run the program. Leaders in Texas are setting up archery programs for long-term success and capitalizing on increased interest in archery and bowhunting by following three principles: educate leaders, promote bowhunting and build facilities.

Copper John Troy Gentry ATA

ATA Member Signs Country Star

ATA Staff July 30, 2013

Copper John Corp., an Archery Trade Association member, has something to be proud of: a new deal with Troy Gentry of country music duo Montgomery Gentry. Gentry is an avid hunter and co-owns patented bow site technology with Jeremy Hall, inventor and owner of ATA-member retailer The Archery Den in Franklin, Tenn. Gentry and Hall finalized a licensing and promotional agreement with Copper John Corp. of Auburn, N.Y. The deal also includes a celebrity endorsement for Gentry.

Nikki Haverstock Nock Out

“Nock Out” Premiers Today on NBC Sports

Shannon Rikard July 26, 2013

Nikki Haverstock, a longtime archer, coach and host of “Nock Out,” said the show will stir excitement about various archery styles, including 3D, USA Archery, National Field Archery Association, Next Step Archery and Archery Shooters Association. The show premiers July 26. “The show will broadcast archery to a broad audience, which will help archery interest explode,” Haverstock said. “Young people are excited, but they don’t know how many different types of competitive…

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