Copper John Troy Gentry ATA

ATA Member Signs Country Star

ATA Staff July 30, 2013

Copper John Corp., an Archery Trade Association member, has something to be proud of: a new deal with Troy Gentry of country music duo Montgomery Gentry. Gentry is an avid hunter and co-owns patented bow site technology with Jeremy Hall, inventor and owner of ATA-member retailer The Archery Den in Franklin, Tenn. Gentry and Hall finalized a licensing and promotional agreement with Copper John Corp. of Auburn, N.Y. The deal also includes a celebrity endorsement for Gentry.

Nikki Haverstock Nock Out

“Nock Out” Premiers Today on NBC Sports

Shannon Rikard July 26, 2013

Nikki Haverstock, a longtime archer, coach and host of “Nock Out,” said the show will stir excitement about various archery styles, including 3D, USA Archery, National Field Archery Association, Next Step Archery and Archery Shooters Association. The show premiers July 26. “The show will broadcast archery to a broad audience, which will help archery interest explode,” Haverstock said. “Young people are excited, but they don’t know how many different types of competitive…

cape buffalo ata

Meet “Black Death”

ATA Staff July 24, 2013

While hunting notorious Cape buffalo in Africa, ATA Board member Scott Shultz never anticipated the dangers he faced or the bizarre events that put him face to face with “Black Death.” Scott Shultz has bowhunted Cape buffalo several times in Tanzania and South Africa, including hunts that earned him three Cape buffalo heads and memories to last a lifetime. But a recent hunt near Kimberley, South Africa, proved to be an entirely different adventure for the president/owner of Robinson Outdoors.

Show Don’t Tell: ATA Launches New Website

Amy Hatfield July 22, 2013

I know it’s typical to make an announcement when an organization or business launches a website. But there's nothing I can say about this website that is not better served by encouraging you guys — especially our ATA members — to actually go there and see and experience the difference. So, to honor the old writing maxim, “show, don’t tell,” here’s my announcement: Click here. Or, just read this newsletter. Each month, it’ll highlight…

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