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Retailers and Manufacturers Connect at 2015 International Reception

Shannon Rikard January 19, 2015

Networking is a main benefit of the ATA Trade Show, and this year’s Bohning Archery-sponsored International Reception on the Show’s eve didn’t disappoint its attendees Jan. 7.After brief welcomes from ATA CEO/President Jay McAninch and Bohning President Larry Griffith, nearly 100 guests from 11 countries commenced making new acquaintances and catching up with old friends. Four guests even won $100 gift cards, courtesy of Bohning.Pictured here: Bryan Caballero…

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2015 ATA Show: Bows, Arrows and MUCH More!

ATA Staff January 14, 2015

The floor of the 2015 ATA Show is packed to overflowing with bows and arrows, right? Wrong!Bow and arrow companies have a strong and welcome presence here alongside shoes, bags, decoys, targets, clothing, optics, knives, vehicles, hunting blinds, and more.Cruising the aisles, you might see a person carrying mannequin pieces to assemble in their booth and dress in their company’s latest clothing line.You might find four men pushing Sasquatch on a cart or turn a corner and find…

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Food at the 2015 ATA Show: Quick, Convenient and Delicious!

Shannon Rikard January 10, 2015

Grabbing lunch during the ATA Show was extra convenient – and tasty – in 2015!Retailers and exhibitors had a large, dedicated food court available where they could quickly grab sandwiches and hot dogs from The Carvery and have a seat or head back to the Show floor.There also were concession stands at nearly every corner of the Show floor with offerings that ranged from salads and sandwiches to jumbo pretzels and bagged candy. Food carts with drinks, sandwiches and…

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Media Direct Introduces New Products to Media

Patrick Durkin January 10, 2015

They’re called press conferences, beauty shows, cattle calls and just plain ol’ “pressers,” but no media events in the archery industry introduce a wider variety of bowhunting products to outdoor writers and other media members than those run by the Media Direct advertising agency.On Friday, Day 2 of the 2015 ATA Trade Show in Indianapolis, Media Direct’s husband-wife team of Mark Sidelinger and Kim Cahalan invited about 120 editors and writers from the…

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