Chasing Social, Part 1

Amy Hatfield June 20, 2013

The thing is, I’m already tired. I’m literally weary of learning one social tool, feeling some rhythm in using it, triggering some interaction with my audience, and then having to turn around and learn a new one. What I want most is to give up the chase. I long to settle into a relationship, but social networking is like serial dating.

archery shop phillips

Moms + Archery = $

Shannon Rikard June 18, 2013

Archery industry insiders anticipate that growing interest in the sport among girls and women will continue with the releases of “The Hunger Games: Catching Fire” and “The Hobbit: The Desolation of Smaug,” which features the role of a female archer written exclusively for the movie. These upward trends – which were launched by recent movies, TV shows and the 2012 Olympics – have generated much media hype that’s spurring real archery interest. Even so, archery…

3d target

Explore Bowhunting Offered Nationwide

ATA Staff June 13, 2013

Explore Bowhunting, the Archery Trade Association’s program for educating youth about the outdoors and hunting, is now offered nationwide. Designed to introduce kids to the fun, excitement and challenge of using archery equipment to hunt wildlife, and to teach students problem-solving and decision-making skills, Explore Bowhunting is vital to growing the sport of archery. This program bridges the gap between introductory archery and hunter education. “Explore Bowhunting is versatile,”…

Archers on field 1

Consider Activities When Designing An Archery Park

ATA Staff June 11, 2013

When planning an archery facility, ensure the range or park is in an area that makes archery as accessible to the community as baseball, soccer and other recreational sports. Also consider the most common hunting scenarios for the surrounding region and re-create those scenarios for archers who will use the park. Besides avid bowhunters and recreational archers, also cater to Boy Scouts, Girls Scouts, and church, home-school and other youth-oriented groups. Housing an indoor archery range within…

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