Archery Park Action

Archery Park Takes Its Place Alongside BMX, Golf, Hiking

ATA Staff August 5, 2015

As Birmingham’s Fox affiliate WBRC reported, Alabama opened its eleventh community archery park yesterday, August 4, at Oak Mountain State Park in Pelham.The archery park — made possible in part by the Archery Trade Association— is the latest addition to a diverse menu of sporting activities offered at Oak Mountain including hiking, mountain biking, geocaching, golf, BMX and pump tracks, basketball courts, kayak and paddle board rentals and cable skiing.“I think…

archery tag- photo outdoorhub

In the News: Pink Throws An Archery Party!

Katelyn Rutland July 31, 2015

Platinum-Selling Artist P!nk Throws Archery PartyPhoto Credit: Entertainment TonightArchery parties are excellent ways to maximize your archery shop’s shooting range and earn extra income. But archery-themed birthday parties aren’t just for kids channeling their inner Hawkeye or Katniss Everdeen.Several news sources report that platinum-selling singer/songwriter Pink threw an archery party for husband Carey Hart’s 40th birthday.Yahoo Entertainment…

ATA CEO/President Jay McAninch

ATA Talks Archery Growth At the 51st World Archery Congress

Amy Hatfield July 29, 2015

Archery Trade Association CEO/President Jay McAninch and staff members made the trek to Copenhagen, Denmark last week to represent the U.S. archery industry at World Archery Congress 2015, July 24 and 25.As interest in recreational archery and competitive archery continues to surge, the ATA’s commitment to cultivate its partnership with World Archery is firm. McAninch, who presented at the 51st Congress, reported on ATA’s efforts to grow archery in the U.S. The ATA CEO had…


Must You Pay Facebook so Customers Can See Content You Share?

Teresa Johnson July 24, 2015

So there’s a popular misconception in the social-media universe that you must pay to “promote” your Facebook posts if you want your audience to see them.Wrong.Here’s the truth: Average Facebook engagement is generally somewhat low, as an overall percentage of likes. For example, the Archery 360 Facebook page has over 110,000 likes, but high-performing posts get maybe 1,200 likes and comments.However, “Reach” – which quantifies how many people SEE…

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