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How To Create Penny-Pinching Content

Amy Hatfield September 3, 2014

The thing is, I’m already tired. I’m literally weary of learning one social tool, feeling some rhythm in using it, triggering some interaction with my audience, and then having to turn around and learn a new one. What I want most is to give up the chase. I long to settle into a relationship, but social networking is like serial dating.

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Archery 360 Can Improve Your Business

Shannon Rikard August 29, 2014

As an Archery Trade Association member, you might have heard about Archery360.com and last fall's Release Your Wild campaign, both of which engage new archers in the sport. But have you heard why these projects matter and how they can help grow your business? What is Archery 360? Archery 360 is an online publication targeting new archers, using social-media campaigns to introduce teens to archery. Archery’s recent popularity boost uncovered a need for easy-to-find online…

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Birthday Parties or Not So Much?

Carolee Anita Boyles August 28, 2014

Archery retailers are always looking for unique ways to engage and involve new customers. Some shops are taking a page from the playbook that bowling alleys and skating rinks have used for years by offering birthday parties. Nicole Nash, program specialist for the Archery Trade Association (ATA), thinks all retailers should try birthday parties. “It’s all about trial and error,” she said. “Retailers will find out what works for them. Reaching out to new user groups is always…

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A Professional Hunter in Africa: What’s That Gig Like?

Michelle Zeug August 26, 2014

The ATA’s Michelle Zeug, who made the recent trip to South Africa along with ATA CEO/President Jay McAninch, offers a day-in-the-life look at the work of a professional hunter and the requirements it takes to become one.

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