As an Archery Trade Association member, you might have heard about Archery360.com and last fall's Release Your Wild campaign, both of which engage new archers in the sport. But have you heard why these projects matter and how they can help grow your business?
What is Archery 360?
Archery 360 is an online publication targeting new archers, using social-media campaigns to introduce teens to archery. Archery’s recent popularity boost uncovered a need for easy-to-find online information for beginners, including how to shoot, where to shoot, what to buy, and how to buy it. The ATA created Archery 360 to help fill this void.
Archery 360 offers clear, informative pathways to archery shops, ranges, coaching, outreach programs and practice opportunities.
New archers will find interesting content – like a photo comparing a recurve and compound bow – posted across multiple social-media channels. You can easily share this photo and other content, and invite anyone who wants to try archery to visit your shop to discover if they’d like to shoot a recurve or compound bow.
Wasting Arrow also shared a Release Your Wild campaign status in January, inviting archers to put down the weights and pick up a bow.
Why does Archery 360 matter to your business?
Archery 360 publishes a variety of unique and entertaining content to engage your fans and followers, including photos, videos and articles published under the Archery 360 brand. Much of this content is designed to share and syndicate through social media, it's also designed to appeal to teens and 20-somethings. Couple that with the understanding that many small businesses don't have the time or resources to create content for their social networks and a balanced supply and demand scenario presents itself.
By providing Archery 360's fresh, helpful and entertaining content to your followers, you’ll keep them interested in your website or social-media page, and updated on what’s going on in your store. This lets you take advantage of Archery 360’s content instead of trying to create all-new content on your own.
How can you use Archery 360 to grow your business?
Retweet or share any posts on Archery 360 at any time. Monitor Archery 360 on Facebook and Twitter regularly, look for posts relevant to your audience, and repost them to your company, brand or personal pages.
For example, try posting this photo from the Release Your Wild campaign, and invite potential customers to find their archery adventure in a class at your shop.
Share on Facebook
A “Share” is reposting someone else’s post or update. For more information, visit Facebook.com.
Retweet on Twitter
A “Retweet” is reposting someone else’s Tweet (post). Twitter’s Retweet feature helps you and others quickly share that Tweet with your followers. For more information, visit Twitter support.
Reshare on Instagram
Instagram allows users to like photos, but not reshare. However, an app called Repost makes it easy to reshare others’ content on Instagram.
Use the Archery 360 Content Widget on Your Website
Because creating and finding excellent content for your website can be difficult and time-consuming, ATA created content widgets that let you quickly and easily add entertaining and educational archery content from Archery360.com for your blog or website. In addition, readers stay on your website (where they belong), thanks to HubPost, the unique technology that powers these widgets.
Benefits of Using the Widget:
- Get fresh, unique archery content regularly to keep your readers returning for more.
- Quickly implement widgets using a single line of code.
- Readers stay on your website instead of being redirected elsewhere.
How to Use the Widget
To add a widget, copy the following code for either the Half Page or Full Page, and then paste the code into a page on your website or blog.
Copy the code below and send it to the person who manages your website.
Half Page Widget
<script src="http://widgets.hubpost.com/deploy.min.js?id=406&t=standard&connect_key=CPgGpjR6wG1X0qDqy90CW7T9" data-widget_id="406"></script>
Full Page Widget
<script src="http://widgets.hubpost.com/deploy.min.js?id=405&t=standard&connect_key=CPgGpjR6wG1X0qDqy90CW7T9" data-widget_id="406"></script>
Learn more about using the Archery 360 widget at My Archery Store.
Highlight the Get
When sharing Archery 360 content, make sure you relate the shared post to your business by telling new archers what they can get from visiting your shop.
See the following examples of just a few ways you can make Archery 360 relevent to your audience.
1. DIY Crossbow
Share the DIY Crossbow story and say, “We carry crossbows! Try shooting some at our shop to discover which one you like.”
2. Emoji Post
Share a post such as this and say, “We’re up to shooting archery this weekend. Our hours are 10 a.m. until 6 p.m.”
3. Determination Post
Share this post about determination and say, “Keep going with your archery practice at our shop. Our hours are 10 a.m. until 6 p.m.”
4. Bow Money Post
Share this post like Archery Outfitters did and highlight your shop’s layaway plan (or excellent prices and selection).
For more information about using Archery 360 content to improve your archery business, contact Michelle Zeug, ATA director of archery and bowhunting programs, at (866) 266-2776 Ext. 5 or firstname.lastname@example.org.