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3 Ways the ATA and Industry are Harnessing the Hype

Amy Hatfield February 6, 2014

To capitalize on the surging interest and participation in archery among young people, the ATA is super-charging "Release Your Wild," an advertising and social media campaign that launched before the Nov. 22, 2013, release of “The Hunger Games: Catching Fire.” “Release Your Wild” is designed to leverage the influential pop-culture moment surrounding the movie’s release, and sustain that interest while engaging new archers. To complement that campaign, the…

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ATA Partners with NRA’s Great American Outdoor Show

ATA Staff December 20, 2013

New Ulm, Minn. — The Archery Trade Association is partnering with the National Rifle Association to help promote archery and bowhunting in February during the NRA’s new Great American Outdoor Show in Harrisburg, Pa. This nine-day event – scheduled for Feb. 1-9 at the Pennsylvania Farm Show Complex & Expo Center – replaces the former Eastern Sports and Outdoors Show, which shut down earlier this year after its owner, Reed Exhibitions, sparked a boycott by banning AR-style…

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Movie Hype Is Boosting Archery Participation & Equipment Sales

Amy Hatfield November 29, 2013

Archery is the new curling. That’s what NBC President Alan Wurtzel said to put context around soaring archery ratings at last year’s Olympic Games. But, frankly, archery has way more going for it than curling. For one thing, archery has Jennifer Lawrence, while curling has a name with too many distracting meanings. An impromptu search of the keyword “curling” on Twitter revealed this as the most recent tweet posted that mentions "curling": I feel like curling up…

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Florida Georgia Line’s Brian Kelley Gets a New Bow

ATA Staff November 4, 2013

During a stop on their “Here’s to the Good Times” tour, one-half of country music duo Florida Georgia Line picked up a new bow at Buck Stop, an ATA member, in West Dundee, Ill. They may spend most of their time playing music together but Tyler Hibbard and Kelley also enjoy hunting and fishing together, according to USA Today.

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