archery shop phillips

Moms + Archery = $

Shannon Rikard June 18, 2013

Archery industry insiders anticipate that growing interest in the sport among girls and women will continue with the releases of “The Hunger Games: Catching Fire” and “The Hobbit: The Desolation of Smaug,” which features the role of a female archer written exclusively for the movie. These upward trends – which were launched by recent movies, TV shows and the 2012 Olympics – have generated much media hype that’s spurring real archery interest. Even so, archery…

Lilly

Female Archer in “Hobbit”

Shannon Rikard June 10, 2013

Peter Jackson, famed director of the “Lord of the Rings” trilogy and “The Hobbit: An Unexpected Journey,” is the latest to recognize archery’s mass appeal. When Jackson and co-writers for “The Hobbit: The Desolation of Smaug” (due in theaters Dec. 13) decided to inject more female energy into the male-dominated “Hobbit” narrative, they created Tauriel, an elf archer never mentioned in J.R.R. Tolkein’s original works. Evangeline Lilly, known…

usa archery growth

Has Media Hype Translated Into True Archery Interest?

Shannon Rikard June 7, 2013

Images of the just-released "Hunger Games: Catching Fire" victory tour posters began circulating on the Web this earlier this year, feeding the frenzy for the movie, which won't hit theaters until Nov. 22, 2013. It's a frenzy already fueled by "The Hunger Games" and "Brave" opening in theaters, archery being NBC's number-one cable ratings winner during the London Olympics, and "Revolution" and "Arrow" hitting their mark on TV. But has media hype translated into true archery interest?

Rcherz scores Tourny

Rcherz Hits U.S. Tournament Circuit

ATA Staff June 3, 2013

NEW ULM, Minn. — After successfully scoring major archery tournaments in Europe, Rcherz Scoreboard app made its U.S. debut at the Easton Foundations Gator Cup. The Cup is a United States Archery Team (USAT) Qualifier Series event and was held at the Easton Newberry Sports Complex in Newberry, Fla., May 31 to June 2. Rcherz Scoreboard was used to score three cadet categories on the field. The mobile application is a product of Rcherz, a social network for archers and bowhunters…

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