archery growth hunger games

Shop Expands, Credits “Hunger Games”

ATA Staff July 15, 2013

Oklahoma archery shop welcomes archers inspired by “The Hunger Games." Growing interest in archery has prompted Bill's Outdoor Sports to add a second store location featuring an archery range to accommodate youth programming after school.

Fred bear and jim henderson moose hunt 19431

TV Special Honors Fred Bear

ATA Staff June 20, 2013

An expert marksman, Bear’s natural skill and passion inspired early interest in bowhunting, which fueled the growth of the industry. In celebration of his life and Bear Archery’s 80th anniversary, The Sportsman Channel will air an hour-long special – “Fred Bear – The Father of Bowhunting” – Friday, June 21 at 7 p.m. Eastern.

archery shop phillips

Moms + Archery = $

Shannon Rikard June 18, 2013

Archery industry insiders anticipate that growing interest in the sport among girls and women will continue with the releases of “The Hunger Games: Catching Fire” and “The Hobbit: The Desolation of Smaug,” which features the role of a female archer written exclusively for the movie. These upward trends – which were launched by recent movies, TV shows and the 2012 Olympics – have generated much media hype that’s spurring real archery interest. Even so, archery…

Lilly

Female Archer in “Hobbit”

Shannon Rikard June 10, 2013

Peter Jackson, famed director of the “Lord of the Rings” trilogy and “The Hobbit: An Unexpected Journey,” is the latest to recognize archery’s mass appeal. When Jackson and co-writers for “The Hobbit: The Desolation of Smaug” (due in theaters Dec. 13) decided to inject more female energy into the male-dominated “Hobbit” narrative, they created Tauriel, an elf archer never mentioned in J.R.R. Tolkein’s original works. Evangeline Lilly, known…

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