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Female Bowhunter Wins First NASP 3-D Tournament

Shannon Rikard February 20, 2014

After years of shooting bull’s eyes and months of bowhunting, 14-year-old Laurel Thompson’s practice paid off when she took top honors in her first 3-D tournament. Thompson and more than 50 other students shot at animal-shaped foam targets the first NASP IBO 3-D Challenge tournament, hosted by the National Wild Turkey Federation (NWTF) in Nashville, Tenn. “Target archery (in NASP) has no sights on the bow and just a tab for releasing,” Thompson said. “Bowhunting has…

Steve nyman us ski team photo charles krupa, the associated press

Lone Wolf’s Connection to the Winter Olympics

Shannon Rikard February 10, 2014

Bowhunting has an unexpected tie to the 2014 Winter Olympics in Sochi, Russia. Sasha Rearick, head coach of the U.S. men’s alpine ski team, gave an interview to NBC while perched 80 feet up a tree in a portable stand — the ALPHA™ Hang On II — made by ATA member Lone Wolf Portable Treestands. Rearick, one of five coaches using a tree stand to get a bird's-eye view of passing skiers, said the stands help coaches capture video and evaluate the skiers' technique.…

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3 Ways the ATA and Industry are Harnessing the Hype

Amy Hatfield February 6, 2014

To capitalize on the surging interest and participation in archery among young people, the ATA is super-charging "Release Your Wild," an advertising and social media campaign that launched before the Nov. 22, 2013, release of “The Hunger Games: Catching Fire.” “Release Your Wild” is designed to leverage the influential pop-culture moment surrounding the movie’s release, and sustain that interest while engaging new archers. To complement that campaign, the…

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ATA Partners with NRA’s Great American Outdoor Show

ATA Staff December 20, 2013

New Ulm, Minn. — The Archery Trade Association is partnering with the National Rifle Association to help promote archery and bowhunting in February during the NRA’s new Great American Outdoor Show in Harrisburg, Pa. This nine-day event – scheduled for Feb. 1-9 at the Pennsylvania Farm Show Complex & Expo Center – replaces the former Eastern Sports and Outdoors Show, which shut down earlier this year after its owner, Reed Exhibitions, sparked a boycott by banning AR-style…

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