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Movie Hype Is Boosting Archery Participation & Equipment Sales

Amy Hatfield November 29, 2013

Archery is the new curling. That’s what NBC President Alan Wurtzel said to put context around soaring archery ratings at last year’s Olympic Games. But, frankly, archery has way more going for it than curling. For one thing, archery has Jennifer Lawrence, while curling has a name with too many distracting meanings. An impromptu search of the keyword “curling” on Twitter revealed this as the most recent tweet posted that mentions "curling": I feel like curling up…

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Florida Georgia Line’s Brian Kelley Gets a New Bow

ATA Staff November 4, 2013

During a stop on their “Here’s to the Good Times” tour, one-half of country music duo Florida Georgia Line picked up a new bow at Buck Stop, an ATA member, in West Dundee, Ill. They may spend most of their time playing music together but Tyler Hibbard and Kelley also enjoy hunting and fishing together, according to USA Today.

Miss Kansas Theresa Vail

Miss Kansas Bowhunts

Shannon Rikard September 13, 2013

It’s hard to believe Miss Kansas Theresa Vail was ever the victim of bullies. But the 22-year-old beauty, who will compete for the Miss America title on Sunday, Sept. 15, told People she endured bullying as a child, and that hunting saved her.     "I was bullied when I was a kid. It got so bad that I nearly took my own life ... My dad [an Army dentist stationed in Germany] took me hunting with him and it saved my life. Ever since then, I've been an outdoors girl.”…

Copper John Troy Gentry ATA

ATA Member Signs Country Star

ATA Staff July 30, 2013

Copper John Corp., an Archery Trade Association member, has something to be proud of: a new deal with Troy Gentry of country music duo Montgomery Gentry. Gentry is an avid hunter and co-owns patented bow site technology with Jeremy Hall, inventor and owner of ATA-member retailer The Archery Den in Franklin, Tenn. Gentry and Hall finalized a licensing and promotional agreement with Copper John Corp. of Auburn, N.Y. The deal also includes a celebrity endorsement for Gentry.

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