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ATA’s CEO Says Future is Bright for Archery, Bowhunting

Shannon Rikard March 27, 2014

While attending the Quality Deer Management Association’s North American Whitetail Summit in early March, Jay McAninch, ATA’s CEO/president, discussed archery growth with Rob Keck, host of “Bass Pro Shops Outdoor World” radio show. The interview took place at Big Cedar Lodge in Branson, Mo., and originally aired on RURAL RADIO’S SiriusXM channel 80. Listen to Jay’s full interview or read the highlights below. Segment 1 Your browser does not support the audio tag.…

Jay McAninch archery radio

McAninch Talks Archery on SiriusXM Radio

ATA Staff March 13, 2014

While attending the North American Whitetail Summit earlier this month, Jay McAninch, ATA’s CEO/president, discussed archery growth with Rob Keck, host of Bass Pro Shops Outdoor World radio show. The show airs Saturday, March 15, at 10 a.m. and 5 p.m. Eastern on RURAL RADIO’S SiriusXM channel 80. McAninch will talk about the surging interest in archery and explain how Archery 360 and the “Release Your Wild” campaign are capitalizing on young…

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Young Archers Compete in “Battle of the Boroughs”

Shannon Rikard March 3, 2014

A mid-February tournament in Brooklyn, N.Y., demonstrated how urban settings can foster archery growth and popularity, just as rural America has traditionally fostered a strong tie between its open space and bowhunting.  MyFoxNY reported that the ninth annual Battle of the Boroughs Archery Tournament drew more than 100 students who trained hard for the competition. "Organizers [said] archery is about more than hitting the bull’s-eye. They say it teaches [athletes] focus and…

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3 Ways the ATA and Industry are Harnessing the Hype

Amy Hatfield February 6, 2014

To capitalize on the surging interest and participation in archery among young people, the ATA is super-charging "Release Your Wild," an advertising and social media campaign that launched before the Nov. 22, 2013, release of “The Hunger Games: Catching Fire.” “Release Your Wild” is designed to leverage the influential pop-culture moment surrounding the movie’s release, and sustain that interest while engaging new archers. To complement that campaign, the…

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