Woman Archer

ATA Members Support USA Archery, Increase Participation

Shannon Rikard April 30, 2015

After shooting competitive archery for 20 years, Denise Parker, CEO of USA Archery, admits it’s challenging to look impartially at archery to make it more attractive to newcomers. So, what should experts do to strengthen a sport they can’t objectively view? For Parker, growing archery meant seeking help from her archery colleagues. And her strategy worked. USA Archery, the sport’s national governing body, saw youth memberships increase 105 percent from 2013 to 2014, while overall…

Ram trucks   archery   bowhunting women

Ram Trucks Champions Women, Bowhunting

ATA Staff April 29, 2015

Would bowhunting have a place in a commercial like this three years ago? Probably not. It’s a truck commercial about trucks. And courage. And … women. Eva Shockey appears at minute marker :43 as the commercial’s voiceover says, “You can break a stereotype ... "  Here’s what Teresa Johnson posted to Archery 360, the consumer site created by the ATA to appeal to young people — particularly women — interested in archery and bowhunting: If you…

archery park guide

41 Pages of Archery Park Know-How

Amy Hatfield April 15, 2015

The Archery Park Guide, developed by the Archery Trade Association (ATA), offers 41 pages detailing how to build a community archery park. The Guide includes site plans and recommendations, tips from city and state officials who have already built parks and case studies from a variety of different locations. Information on risk management and a breakdown of each park's amenities and costs (where available) are also features of this park guide.

Hires

In the News: Archery Is In, Booth Babes Are Out and Arizona Is Heating Up!

Amy Hatfield April 10, 2015

While archery is in, booth babes appear to be out (at least for one trade show). Trade-show, professional models, often referred to as booth babes on the trade show circuit, are hired by exhibitors to lure show attendees to booths, most notably used (it appears) in the tech industry.  Fortune.com reports that attendees of tech-related trade shows and conferences have begun to complain about show models. From the Consumer Electronics Show to Mobile World Congress, booth…

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