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Retail Archery Academy: A Revenue Gateway

Carolee Anita Boyles May 20, 2014

Call it a mindset, a business plan or a blueprint for success. No matter what you call it, the Retail Archery Academy is opening doors to new opportunities for customers and archery shops alike. Although the Archery Trade Association (ATA) didn’t create the Academy in response to archery’s increased popularity from "The Hunger Games," connecting the movies with the Academy attracts potential customers. You might think of the Academy as a business plan for recreational archery,…

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Explore Archery Poised to Ignite Growth

ATA Staff May 16, 2014

In the past year Archery360.com, along with the Release Your Wild campaign, has engaged millions of people and now, with Explore Archery, our retailers will have something to offer them so they can get into archery. - Jay McAninch, ATA CEO/President.

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A Few Minutes with Jay McAninch and Scott Shultz

Patrick Durkin May 15, 2014

The Archery Trade Association’s 18-member Board of Directors met in April for its annual spring meeting. Afterward, Board chair Scott Shultz, owner of Robinson Outdoor Products; and Jay McAninch, ATA CEO/president, took a few minutes to reflect on the meeting and discuss what lies ahead for the ATA and the archery/bowhunting industry. Question: During the past two years, the industry has been expanding its base beyond bowhunting. How can the ATA and its Board of Directors further boost recreational…

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ATA Signs Multi-Year Deal with Indy for ATA Show

Shannon Rikard May 6, 2014

The ATA Trade Show will be held in Indianapolis for seven of the next nine years, beginning in 2015. ATA President/CEO Jay McAninch signed the long-term deal during a ceremony April 25 in Indianapolis. More specifically, McAninch signed two contracts – with Visit Indy and the Indiana Convention Center – to hold the Show in Indy in 2015, 2017, 2018 and 2020 to 2023. Indianapolis Mayor Greg Ballard attended the ceremony to voice his support for ATA’s commitment to Indianapolis and…

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