Nikki Haverstock Nock Out

“Nock Out” Premiers Today on NBC Sports

Shannon Rikard July 26, 2013

Nikki Haverstock, a longtime archer, coach and host of “Nock Out,” said the show will stir excitement about various archery styles, including 3D, USA Archery, National Field Archery Association, Next Step Archery and Archery Shooters Association. The show premiers July 26. “The show will broadcast archery to a broad audience, which will help archery interest explode,” Haverstock said. “Young people are excited, but they don’t know how many different types of competitive…

espys archer nominated

Archer Nominated for ESPY

ATA Staff July 16, 2013

Paralympic gold medalist and California native Jeff Fabry has been nominated for an ESPY Award in the "Best Male Athlete With a Disability" category. The ESPY's will be broadcast live on ESPN July 17 at 9 p.m. ET. Fabry, who shoots a compound bow and had a breathtaking rise to the podium in London after an equipment failure that nearly eliminated him from competition, is one of 11 Paralympians nominated for an ESPY this year.

archery growth hunger games

Shop Expands, Credits “Hunger Games”

ATA Staff July 15, 2013

Oklahoma archery shop welcomes archers inspired by “The Hunger Games." Growing interest in archery has prompted Bill's Outdoor Sports to add a second store location featuring an archery range to accommodate youth programming after school.

archery shop phillips

Moms + Archery = $

Shannon Rikard June 18, 2013

Archery industry insiders anticipate that growing interest in the sport among girls and women will continue with the releases of “The Hunger Games: Catching Fire” and “The Hobbit: The Desolation of Smaug,” which features the role of a female archer written exclusively for the movie. These upward trends – which were launched by recent movies, TV shows and the 2012 Olympics – have generated much media hype that’s spurring real archery interest. Even so, archery…

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