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3 Ways the ATA and Industry are Harnessing the Hype

Amy Hatfield February 6, 2014

To capitalize on the surging interest and participation in archery among young people, the ATA is super-charging "Release Your Wild," an advertising and social media campaign that launched before the Nov. 22, 2013, release of “The Hunger Games: Catching Fire.” “Release Your Wild” is designed to leverage the influential pop-culture moment surrounding the movie’s release, and sustain that interest while engaging new archers. To complement that campaign, the…

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Georgia Southern Gives Archery a Boost

Patrick Durkin December 27, 2013

Georgia Southern University is building a nearly $7 million Shooting Sports Education Center on its campus, and expects to open it for public use by Feb. 15, 2015. The university broke ground on the 30,000-square-foot building in mid-November, and is taking applications for a director to oversee the center’s operations. The facility is located near the student recreation center, and will provide indoor ranges for archers and firearms shooters, as well as an outdoor archery range. The Shooting…

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Nebraska Shooting Facility on Schedule

Patrick Durkin December 18, 2013

Bowhunters and target archers around Lincoln, Neb., will soon be shooting in a first-class 32-lane indoor shooting facility now under construction. That’s according to a recent article in the Lincoln Journal Star. Mitch King, director of government relations for the Archery Trade Association (ATA), said the shooting center is a great example of proactive work by the Nebraska Game and Parks Commission. “Nebraska is a national leader in efforts to grow archery and bowhunting,” King…

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Archery Skills Help Students in the Classroom

Shannon Rikard December 18, 2013

Mastering archery requires skill, concentration and perseverance. It’s a sport that’s fun, but also allows participants of any age or skill level to compete against others or challenge themselves individually. The sport has long helped archers gain confidence and physical strength, but two Texas teachers have discovered archery also helps students with math. Mike Duncan and Raeann Melvin, who teach physical education at Nolanville Elementary School in Nolanville, Texas, started an archery…

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