Atabod,6-12,d2,35 800x570

Q&A with Scott Shultz, ATA Board Chair:

ATA Staff April 21, 2014

Scott Shultz, president/owner of Robinson Outdoor Products, took over as chair of the ATA Board of Directors on April 1. Shultz was elected to the Board in March 2012 to serve his first three-year term. Soon after, the Board elected him as one of its two vice-chairs. He served in that role the past two years. Shultz has owned Robinson Outdoor Products since 2002 and he acquired Whitewater Outdoors in 2003. Upon his election as ATA Board chair, Shultz shared a few thoughts on the ATA and its mission.…

Dsc 0046-l photo bilalphoto

Young Archers Compete in “Battle of the Boroughs”

Shannon Rikard March 3, 2014

A mid-February tournament in Brooklyn, N.Y., demonstrated how urban settings can foster archery growth and popularity, just as rural America has traditionally fostered a strong tie between its open space and bowhunting.  MyFoxNY reported that the ninth annual Battle of the Boroughs Archery Tournament drew more than 100 students who trained hard for the competition. "Organizers [said] archery is about more than hitting the bull’s-eye. They say it teaches [athletes] focus and…

Dsc 1548

3 Ways the ATA and Industry are Harnessing the Hype

Amy Hatfield February 6, 2014

To capitalize on the surging interest and participation in archery among young people, the ATA is super-charging "Release Your Wild," an advertising and social media campaign that launched before the Nov. 22, 2013, release of “The Hunger Games: Catching Fire.” “Release Your Wild” is designed to leverage the influential pop-culture moment surrounding the movie’s release, and sustain that interest while engaging new archers. To complement that campaign, the…

Gasouthern logo

Georgia Southern Gives Archery a Boost

Patrick Durkin December 27, 2013

Georgia Southern University is building a nearly $7 million Shooting Sports Education Center on its campus, and expects to open it for public use by Feb. 15, 2015. The university broke ground on the 30,000-square-foot building in mid-November, and is taking applications for a director to oversee the center’s operations. The facility is located near the student recreation center, and will provide indoor ranges for archers and firearms shooters, as well as an outdoor archery range. The Shooting…

Load More