La-et-ct-box-office-hunger-games-catching-fire-001 image by lionsgate

‘Hunger Games’ Breaks Records, Archery Wins

Shannon Rikard December 12, 2013

By the time “The Hunger Games: Catching Fire” blazed into theaters Nov. 22 and broke box office records shortly after, fans of the series – and the media – had been whipped into frenzied anticipation for months. Those associated with the movie will certainly benefit from its worldwide success, but the biggest winner is the sport of archery. Two days before the movie premiered, USA Archery, the national governing body for Olympic archery, released overwhelmingly positive growth…

Outtake-katniss1-photo-by-lionsgate-1

Movie Hype Is Boosting Archery Participation & Equipment Sales

Amy Hatfield November 29, 2013

Archery is the new curling. That’s what NBC President Alan Wurtzel said to put context around soaring archery ratings at last year’s Olympic Games. But, frankly, archery has way more going for it than curling. For one thing, archery has Jennifer Lawrence, while curling has a name with too many distracting meanings. An impromptu search of the keyword “curling” on Twitter revealed this as the most recent tweet posted that mentions "curling": I feel like curling up…

Archery shops - bows and equipment, repair, leagues, classes and ranges

The ATA Introduces Archery 360

Amy Hatfield November 15, 2013

FOR IMMEDIATE RELEASE: November 15, 2013  For more information, contact Amy Hatfield at (803) 275-2257 or by e-mail at amyhatfield@archerytrade.org NEW ULM, Minn. – The Archery Trade Association (ATA) has collaborated with its member organizations and businesses to launch Archery360.com, a consumer-facing website targeting teens and young adults new to archery and bowhunting. Archery’s recent popularity surge uncovered a need for easy-to-find online information for beginners: how…

Colin berg, ok dwc laura neal channel 8 photo by city of coweta

ATA Helps Community Build Oklahoma’s First Archery Park

ATA Staff October 31, 2013

Oklahoma's first archery park opened with a $40,000 grant from the Archery Trade Association and city assistance. The park will be open daylight to dark year-round for archers and bowhunters, and is free to use. Coweta schools were the first in the state to implement National Archery in the Schools, which could provide a built-in fan base for the park. More than 400 schools in Oklahoma now have NASP programs.

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