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Moms + Archery = $

Shannon Rikard June 18, 2013

Archery industry insiders anticipate that growing interest in the sport among girls and women will continue with the releases of “The Hunger Games: Catching Fire” and “The Hobbit: The Desolation of Smaug,” which features the role of a female archer written exclusively for the movie. These upward trends – which were launched by recent movies, TV shows and the 2012 Olympics – have generated much media hype that’s spurring real archery interest. Even so, archery…

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Explore Bowhunting Offered Nationwide

ATA Staff June 13, 2013

Explore Bowhunting, the Archery Trade Association’s program for educating youth about the outdoors and hunting, is now offered nationwide. Designed to introduce kids to the fun, excitement and challenge of using archery equipment to hunt wildlife, and to teach students problem-solving and decision-making skills, Explore Bowhunting is vital to growing the sport of archery. This program bridges the gap between introductory archery and hunter education. “Explore Bowhunting is versatile,”…

Lilly

Female Archer in “Hobbit”

Shannon Rikard June 10, 2013

Peter Jackson, famed director of the “Lord of the Rings” trilogy and “The Hobbit: An Unexpected Journey,” is the latest to recognize archery’s mass appeal. When Jackson and co-writers for “The Hobbit: The Desolation of Smaug” (due in theaters Dec. 13) decided to inject more female energy into the male-dominated “Hobbit” narrative, they created Tauriel, an elf archer never mentioned in J.R.R. Tolkein’s original works. Evangeline Lilly, known…

usa archery growth

Has Media Hype Translated Into True Archery Interest?

Shannon Rikard June 7, 2013

Images of the just-released "Hunger Games: Catching Fire" victory tour posters began circulating on the Web this earlier this year, feeding the frenzy for the movie, which won't hit theaters until Nov. 22, 2013. It's a frenzy already fueled by "The Hunger Games" and "Brave" opening in theaters, archery being NBC's number-one cable ratings winner during the London Olympics, and "Revolution" and "Arrow" hitting their mark on TV. But has media hype translated into true archery interest?

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