Luke Bryan

Cabela’s To Host Rematch: Luke Bryan vs. Justin Moore

Katelyn Rutland April 9, 2015

A week ago country music superstar Luke Bryan took to Twitter and released an archery challenge, exclaiming he wanted to “Play It Again.” Fellow country artist Justin Moore and ATA-member company Cabela’s picked up that arrow and shot it right back. The result? An archery challenge of bull’s-eye proportions. Luke Bryan has an extensive trophy collection. One trophy he doesn’t have? The ACM and Cabela’s Great Outdoors Archery Event trophy. Cabela's, along…

Archery leads to other sports

States Prove Archery Sparks Interest in Diverse Shooting Sports

Shannon Rikard April 7, 2015

Archery is esteemed as a lifetime sport that helps kids in school, offers incredible health benefits, and is open to everyone regardless of age, sex, skill or talent. Further, Oklahoma and Kentucky are proving that archery also serves as a gateway to other shooting sports. Currently, 85 Oklahoma high schools and 35 middle schools offer trap shooting, with 45 more expected to sign on for the 2015-16 school year. Photo: Oklahoma DWC Recreational Shooting in Oklahoma The Oklahoma Department of Wildlife…

Archery partners

3 Surprising ATA Partnerships Will Create New Archers

Shannon Rikard April 2, 2015

As a member of the Archery Trade Association, you’ve likely heard how ATA leverages partnerships to build and strengthen interest in archery. Whether it’s offering expertise, staff time or financial support, ATA partnerships are broad and varied. “ATA is an organization that fills gaps,” said Mitch King, ATA director of government relations. “We don’t offer the same resources to every partner because no two situations are alike. Instead, we evaluate individual…

Eva Shockey

ABC News: Bowhunting and the Anti-Barbie

Amy Hatfield February 10, 2015

In an ABC Nightline news piece Feb. 2, reporter Neal Karlinsky interviewed archer and bowhunter Eva Shockey while examining the growing number of female hunters in the United States. World News Videos | ABC World News Karlinsky maintained the objectivity expected of a seasoned news journalist, at least until the story’s last seconds when he shot some errant arrows before hitting the bull’s-eye. That’s when – at least in spirit – he became a kid again. He was pumped.…

Load More