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USA Archery Membership Grows by 77 Percent, Benefits ATA

Shannon Rikard May 22, 2014

USA Archery – the governing body of U.S. Olympic teams – experienced a 77 percent membership surge the past 12 months, which is good news for the archery industry and the Archery Trade Association. In addition, the new Explore Archery program – a joint effort between USA Archery and the ATA – is poised to ignite even more growth within the archery industry. Explore Archery further expands ATA outreach programs such as Archery360.com, Explore Bowhunting, Explore Bowfishing…

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Retail Archery Academy: A Revenue Gateway

Carolee Anita Boyles May 20, 2014

Call it a mindset, a business plan or a blueprint for success. No matter what you call it, the Retail Archery Academy is opening doors to new opportunities for customers and archery shops alike. Although the Archery Trade Association (ATA) didn’t create the Academy in response to archery’s increased popularity from "The Hunger Games," connecting the movies with the Academy attracts potential customers. You might think of the Academy as a business plan for recreational archery,…

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Explore Archery Poised to Ignite Growth

ATA Staff May 16, 2014

In the past year Archery360.com, along with the Release Your Wild campaign, has engaged millions of people and now, with Explore Archery, our retailers will have something to offer them so they can get into archery. - Jay McAninch, ATA CEO/President.

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A Few Minutes with Jay McAninch and Scott Shultz

Patrick Durkin May 15, 2014

The Archery Trade Association’s 18-member Board of Directors met in April for its annual spring meeting. Afterward, Board chair Scott Shultz, owner of Robinson Outdoor Products; and Jay McAninch, ATA CEO/president, took a few minutes to reflect on the meeting and discuss what lies ahead for the ATA and the archery/bowhunting industry. Question: During the past two years, the industry has been expanding its base beyond bowhunting. How can the ATA and its Board of Directors further boost recreational…

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